Markedsføring

Pricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. It's not about charging more; it's about discovering the only type of value your customers will pay more for.Not all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know how, the companies, leaders, and productive individuals embracing the lessons of Re-Valuing do it every day.Join the Re-Value Revolution and Ignite Your Team to: Discover what your customers are willing to pay more for.Identify where your business is leaking value and intervene.Cut through competing priorities by asking the right questions.Ensure your strategies will stand the test of time.REVALUE shares a wealth of game-changing insights within an easy-to-apply framework, distilling a 20] year pursuit into an entertaining read that you can easily digest on your next domestic plane ride.

Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.

The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity. Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies. The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.

Fair Trade Enclaves tells the story of exploitation in the production of Fair Trade bananas. The book is valuable reading for scholars of Anthropology, Development and Latin American Studies.

In der Marketingbranche spielt sich dank der Einführung von künstlicher Intelligenz eine Revolution ab: KI-Tools sind in der Lage, Texte, Bilder, Audio, Video, Websites und mehr zu erstellen, und verändern so die Arbeitsabläufe von Grund auf. Der führende Marketingmanager Shiv Singh schildert in diesem Buch, wie KI das Marketing verändern wird, und hilft neuen und erfahrenen Marketingfachleuten, KI-basierte Marketingpläne, Inhalte, kreative Assets und lokalisierte Kampagnen in Angriff zu nehmen. Ausführliche Fallstudien zeigen, wie KI bereits in Marketingkampagnen großer Unternehmen eingesetzt wird. So lernen Sie, wie Sie die Umstellung auf KI in Ihrer Abteilung erfolgreich meistern. Jede Menge Praxistipps und Hinweise auf wichtige Tools und Plattformen runden das Buch ab.

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal industrial complex - the industries participating in the systematic and institutionalized exploitation of animals.

This book presents a multi-disciplinary approach for development of Recommender Systems. It explains different types of pertinent algorithms with their comparative analysis, and their role for different applications including case studies. It explains Big Data behind Recommender System, making good decision support systems, etc.

The monograph aims to comprehensively describe Artificial Intelligence technology in three aspects: organizational, psychological, and technological in the context of increasingly bold use of this technology in management.

This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corporate law, competition law and corporate governance.

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. With empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline hospitality workers-such as low wages, job insecurity, and limited union representation.

This book provides a critical overview of the key aspects pertaining to Shariah governance within Islamic financial institutions and presents a detailed analysis of its conceptual background.

This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation.

This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

This edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions.

This comprehensive edited volume explores the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development. It brings together insights from leading scholars and practitioners, offering a multifaceted examination of fintech innovations and financial inclusion globally.

This book covers a key topic for companies and management practice - that of how to create and foster a committed workforce in a post-pandemic era that has seen a radical change in working environments, approaches and employee understanding of her/his career and work-life balance.