Markedsføring

This book sheds light on the role and impact of sustainability mediation, a tool to persuade consumers of the integrity of their actions, products, and services. For scholars, researchers, and postgraduate students of sustainability, design, visual communication, fashion, consumption, media and journalism, and sustainable development.

Vor dem Hintergrund zunehmender Relevanz von Nachhaltigkeit als shopperseitig wahrgenommenem Qualitätsfaktor im filialisierten, stationären Lebensmitteleinzelhandel in Deutschland erarbeitet die Autorin die begriffliche, konzeptuelle und explorativ-empirische Konkretisierung des Konstrukts Nachhaltigkeitsqualität. Dies geschieht konzeptionell durch Adaption und Erweiterung des GAP-Modells der Dienstleistungsqualität als GAP-Modell der Nachhaltigkeitsqualität und explorativ-empirisch mittels Fokusgruppendiskussionen, Website-Analysen und Experteninterviews. Neben der inhaltlichen Strukturierung durch Dimensionen und Merkmale werden nicht nur Anknüpfungspunkt für die Entwicklung einer zugehörigen Skala, sondern auch konkrete Empfehlungen für Handelsmanager aufgezeigt. Die Arbeit dient damit sowohl der Erschließung eines überaus relevanten und gleichzeitig bisher unzureichend untersuchten Forschungsfelds als auch dem effektiven Management von Nachhaltigkeitsqualität im dt. LEH.

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.  Start capturing the attention of your audience - and their wallets.Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

This book explores the potential impact of artificial intelligence (AI) and intelligent robots on individuals, organizations and society, specifically examining the impact on jobs and workplaces in the future. It provides an understanding of how we can adapt to changes that appear like flocks of black swans.

Ethical leadership appears simple yet has layers of meaning interpretation. The purpose of this book is to elucidate what ethical leadership looks like and how it works in a variety of different contexts. This book was originally published as a special issue of the Journal of Change Management.

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have b

This is a useful handbook for anyone involved in the current London Market that leads the insurance professional through all aspects of reinsurance practice.

Buildings have a long lifetime, and so they are a major target for any structural changes in consumption patterns. Conversely, long lifetimes come with associated strong inertia. This book examines the opportunities to influence energy consumption in housing and buildings, and provides options for implementation at a macro, meso and micro level.

Enterprising Initiatives expands the definition of entrepreneurship beyond a profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Exploring a broad range of individual, collective and cooperative citizen initiatives, it shows how cultural changes and enterprising behavi

In the last few decades we have witnessed an expansion in the amount of news coverage focusing on organizations and their activities and similarly, organizations have increased their investment in their own PR and media oriented forms of communication. This book explores how organizations and organizing can be understood as a part of a mediatize

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional m

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

Focuses on providing answers to the question of how food production and consumption systems can stay within the limits of the carrying capacity of our natural environment. This work also considers the challenges of food security and nutrition in the context of sustainability and a growing world population.

This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields.

Beyond researching and teaching responsible management, business schools should aspire to walk the talk. Focussing on the original UK and Ireland institutions who committed to this initiative formally by becoming signatories, this book considers how this role-modelling behaviour has been applied.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing.

This book takes a new approach by turning the problem of control upside down as it focuses on control of executives who find white-collar crime convenient. The bottom-up approach to executive compliance focuses on organizational measures to make white-collar crime less convenient for potential offenders.

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.