Name: CIM Handbook of Strategic Marketing
Price: 1882.00 NOK
Availability: InStock
Author: Colin Egan
ISBN: 9780750626132

CIM Handbook of Strategic Marketing av Colin Egan

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Hardback
2-4 uker
1 882,-

Om CIM Handbook of Strategic Marketing

Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

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Språk:
Engelsk

ISBN:
9780750626132

Forlag:
Taylor & Francis Ltd

Bindende:
Hardback

Sider:
298

Utgitt:
31. juli 1998

Dimensjoner:
189x246x23 mm.

Vekt:
700 g.

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Leveringstid: 2-4 uker

Forventet levering: 22. desember 2024

Utvidet returrett til 31. januar 2025

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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

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