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This book provides a comprehensive portrayal of the history of Indian mathematicians and statisticians and uncovers many missing parts of the scientific representation of mathematical and statistical research during the 19th and 20th centuries of Bengal (now West Bengal), India. This book gives a brief historical account about the establishment of the first-two departments in an Indian university, where graduate teaching and research were initiated. This was a unique distinction for the University of Calcutta which was established in 1857. The creation of the world famous Indian Statistical Institute (ISI) in Calcutta (now Kolkata) is also briefly described. The lives and works of the 16 pioneer mathematical scientists who adorned the above mentioned institutions and the first Indian Institute Technology (IIT) of India have been elaborated in lucid language. Some outstanding scholars who were trained at the ISI but left India permanently have also been discussed briefly in a separate chapter. This book fulfils a long-standing gap in the history of modern Indian mathematics, which will make the book very useful to researchers in the history of science and mathematics. Written in very lucid English with little mathematical or statistical jargon makes the book immensely readable even to general readers with interest in scientific history even from non-mathematical, non-statistical background. This book is a clear portrayal of the struggle and success of researchers in mathematical sciences in Bengal (an important part of the colonial India), unveils before the international community of mathematical scientists. The real connoisseurs will appreciate the value of the book, as it will clear up many prevailing misconceptions.
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
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