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When big businesses dominate the headlines, leveraging their scale to outpace the competition, small business owners often feel like they're fighting an uphill battle. But what if the very qualities that make your business small could become your greatest strengths?Unconvention shatters the myth that success is about scaling up, cutting costs, or mimicking corporate giants. Drawing on data from tens of thousands of small businesses and years of hands-on experience, this book reveals a powerful, counterintuitive truth: underdog, owner-operated businesses possess unique advantages that can outmaneuver even the largest corporations.Through compelling stories and insights, Unconvention explores how small businesses survived and thrived during challenges like the COVID-19 pandemic, even as over 30% of small businesses were forced to close while large enterprises received preferential treatment. These stories illustrate how successful entrepreneurs stayed true to their convictions and leveraged their distinct strengths to win.This book provides a roadmap for entrepreneurs to unlock their full potential using The Underdog's Principles: Positioning: Serve a focused set of customers who value your uniqueness.Proximity: Build deep, personal relationships that create loyalty and understanding.Purpose: Create a meaningful business driven by values beyond just profits.Unconvention celebrates the small business owner who succeeds not by competing on price or scale, but by embracing authenticity, boldness, and a relentless focus on their unique purpose.For entrepreneurs navigating the challenges of corporate competition, this book is both a strategy guide and a source of inspiration. Whether you're a startup founder, small business owner, or aspiring entrepreneur, Unconvention offers practical insights to help you thrive in today's competitive landscape.Stop trying to play by someone else's rules. It's time to rewrite the playbook and unleash the power of your owner-operated business.

A successful entrepreneur shows how, by practicing a manifesting mindset, you can discover your deepest purposewhat she calls an inner whyto unlock your greatest potential as a creator, founder, and builder of great products. When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical mattersmaking a prototype, finding customers, raising moneyshe also considers the emotional and psychic journey an entrepreneur must take to discover their deep inner why and then manifest that vision and purpose in the world. In The Deep Inner Why of Entrepreneurship, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company.The spiritual work of being able to operate on ahigh vibrational frequency isnt considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into realitywhich is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyful journey.In this unique guide, Fore shows how anyone can tap into this secret force, no matter your background, level of expertise, or amount of capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that proves this paradigm-shifting methodology has a realand positiveimpact on those who believe in it.

Ready to turn your contracting skills into a thriving business?The Contractor’s Handbook is your ultimate guide to launching, running, and scaling a profitable contracting company. Whether you’re just starting out or looking to elevate your existing business, this book covers everything you need to know to succeed in the competitive world of contracting. Inside, you’ll discover:Proven Business Strategies: Learn how to establish a solid foundation, from business planning to securing your first clients.Essential Financial Management: Master budgeting, pricing, and financial forecasting to ensure your business remains profitable and sustainable.Winning Sales Techniques: Develop effective marketing strategies to attract clients, close deals, and build a strong reputation in your market.Operational Excellence:Streamline your processes, manage projects efficiently, work effectively with vendors, and deliver high-quality work that keeps clients coming back.Leadership and Team Building: Learn how to hire, train, and lead a skilled team that will help your business grow.Packed with real-world examples, expert advice, and actionable tips, The Contractor’s Handbook is your comprehensive roadmap to building a successful and sustainable contracting business. Whether you're aiming to stay small or expand into a multi-million-dollar enterprise, this book will give you the tools and confidence to achieve your goals.Start your journey to contracting success today!

Revised edition of the author's Global entrepreneurship, 2014.

This ethnographic exploration explores the everyday workings of three grassroots initiatives, highlighting the practices driving social change. Readers will discover practical models for collective organizing within social innovation communities, offering insights for both activists and policymakers eager to effect change in urban life.

A first-of-its-kind practical manual for millennials and Gen Zers taking on positions of power, from Amanda Litman, cofounder of Run for Something. "A refreshingly candid, delightfully irreverent guide to leadership for the next generation. Amanda Litman busts some major myths about how to succeed at the helm. Get ready to rethink some of your basic assumptions about authenticity, productivity, and professionalism." --Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again, and host of the podcast Re: Thinking Most leadership books treat millennials and Gen Z like nuisances to manage around, focusing on how leaders from older generations can fit young people into their existing corporate cultures. Not this one. When We're In Charge is a no-bullshit guide for the next generation of leaders on how to show up differently, break the cycle of bad boomer leadership, and navigate the changing demands of those in power and the evolving expectations people have of their workplace. Based on author Amanda Litman's experience as a founder and executive (and mom of two who's trying desperately to have a life outside of work), and informed by conversations with more than 100 next-gen leaders across politics, business, media, tech, education, and more -- and including people like Versha Sharma, editor-in-chief of Teen Vogue; Maxwell Frost, first Gen Z member of Congress; and Evan Spiegel, CEO of Snap Inc -- this book is a vital resource for new leaders trying to figure out how to get stuff done without making your team or yourself miserable. When We're in Charge offers solutions for sticky challenges like how to be yourself without giving your full self to your role; how to think about social media when your team sees what you post; and how to set up guardrails for work-life balance.Litman also offers arguments on why a four-day work week is the future; why transparency is a powerful tool that can do real damage if not wielded with intention; and why it matters for you, the boss, to both provide and take family leave. A necessary read for all who occupy or aspire to leadership roles, When We're in Charge is a vision for a future where leaders at work, in communities, and across the country are compassionate, genuine, and effective.

Technology and Innovation in Latin America gathers scholars from all over Latin America to present their research exploring the dual aspects of technology and innovation and their interrelatedness.

This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives. A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.

This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives. A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.

The strategic journey taken by firms starts with entrepreneurial inception and can go all the way through adaptation to sustainable enterprise, exit or failure. This book charts how new ventures grow through co-evolution and adaptation to get past the initial problems of being new.