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Rocketship Management provides practical advice to boost business performance and profits. The focus is on six functions using real life examples from the author's experience and personal success

"Can you turn a bobby pin into a house? This is the question Demi Skipper set out to answer in May 2020, when she posted an ordinary bobby pin to trade on Facebook Marketplace. She had two rules: no trading with anyone she knew, and no spending her own money on trades. Twenty months and 28 trades later, she completed the final trade and took possession of a house.How did she do it? It wasn't luck. Hard work, ingenuity, and a talent for negotiation were essential to executing the series of trades that led from the bobby pin to the house. Along the way she sent more than 300,000 messages, enlisted the help of strangers to drive vehicles across the country, and went deep into the world of "sneakerheads" in pursuit of the perfect trade, all while documenting her progress and amassing an audience of millions on TikTok. From the crushing disappointments to the surprising successes, Demi shares the behind-the-scenes stories of her first successful trading project and the life lessons she's applying as she starts the process again. It's an engrossing story for anyone who wonders, How did she do that? Could I do it too?"--Page 4 of cover.

O empreendedor que constitui uma empresa familiar costuma ser alguém com profunda paixão por seu negócio. Porém, envolvidos nas dificuldades de criar e fazer crescer a própria empresa, muitos não se dedicam a preparar a sucessão, que assegura longevidade e perenidade ao que estabeleceram. Na ausência dessa preparação, muitos conflitos começam justamente pela dificuldade de alinhar os interesses da família aos dos negócios ¿ afinal, famílias são emocionais e negócios são racionais. É preciso entender que a empresa familiar normalmente se defronta com uma série de questões fundamentais, da ausência de estratégias bem definidas à confusão entre propriedade e gestão, dificuldades que costumam ser aprofundadas pelo conflito de interesse e atritos entre familiares. Para combater essas dificuldades, é essencial que sejam estabelecidos instrumentos e uma estrutura capaz de dar alinhamento, sustentabilidade e longevidade ao negócio. Este livro retrata a vivência de Bruno Ferrari Salmeron em empresas familiares, em especial suas experiências em conflitos societários e familiares derivados da falta de um plano de sucessão, de uma sucessão falha ou de deficiências em governança.

Join Michael Tuso as he guides sellers out of the antiquated world of "one size fits all" pitching and into a world that empowers buyers and sellers alike through problem-solving and system building. If you find the traditional methods of hard selling and forceful tactics to be outdated and exhausting, then Crafting the Sale is the refreshing people-focused approach you need. Learn how to solve buyer problems, increase your sales numbers, and create impeccable sales and buying experiences. Buyers don't have to work with you; they choose to work with you-and Crafting the Sale shows you exactly how to get those buyers to engage, act, and convert. In this modern approach to selling, Tuso tosses aside canned sales pitches and instead shows how true success in sales stems from understanding others and problem-solving. Throughout, Tuso takes on old-school methodologies and shows how to equip sales teams with newer, more refined approaches to their craft, demonstrating how to: create space for the buyer, unlock the power of emotional connection, ask thoughtful questions that build trust, put the buyers' needs first instead of the product, save floundering customer relationships, craft messages that buyers actually want to read, prevent buyers from ghosting you, build the right habits to help you sell more sustainably, remain top of mind even when the buyer is not in the market, deploy the most up-to-date sales tactics to increase revenue, and much more. Crafting the Sale is the ultimate tool for anyone new to sales or looking to level-up their skills, improve their outcomes, and create lasting connections with customers. Salespeople can be successful by adapting to the changing dynamic between buyer and seller and providing experiences that benefit both sides. All it takes is genuine conversation, a problem-solving attitude, and a commitment to learning.

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions.

Powerhouse authors sharing their Success Maverick stories concerning their individual success and what they have done different to create abundant results.

This book investigates Alternative Consumer Cooperatives (ACCs) as spaces for prefigurative food politics.

Build an innovative new startup using the resources of an existing corporationThe Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.The Corporate Explorer Fieldbook will also teach you to:* Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction* Perform customer discovery interviews for ideating, incubating, and scaling ideas* Generate breakthrough ideas from within large companiesAn indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.

Elon Musk is one of the world''s most successful entrepreneurs -- the CEO of Tesla, the founder of SpaceX and one of the richest people on the planet. Raised in South Africa, he attended a number of universities, before founding the software company Zip2 in 1995. Just four years later it was bought for $307 million. X.com, the online bank he founded in 1999, merged to form PayPal the following year. His business interests have expanded to include aerospace, artificial intelligence and neurotechnology. This book is a deep dive into his career and how he built his business empire. A fascinating read for aspiring entrepreneurs or anyone looking to build a successful business.ABOUT THE SERIES: The Arcturus Visionaries series brings together entertaining biographies of leading figures within business world and beyond, tracing their lives, careers and the innovative thinking that made them world-famous.

Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Aufgrund der COVID-19-Pandemie investieren Marken verstärkt in die Steigerung ihrer Online-Verkäufe. Das Buch soll den wachsenden Bedarf von Unternehmern und Unternehmen befriedigen, die hoffen, den chinesischen Markt zu erschließen, und bietet Studenten und Akademikern, die sich dafür interessieren, wie der E-Commerce den chinesischen Einzelhandel geprägt hat, einen Kontext.

In diesem Buch wird kritisch untersucht, wie die chinesische Regierung die neun Städte und zwei Sonderverwaltungsregionen in der Greater Bay Area (GBA) in Südchina proaktiv für eine engere Zusammenarbeit gewonnen hat, um das Land von der "Weltfabrik" zu einer führenden Weltwirtschaft in Sachen Innovation und Unternehmertum zu machen. Während der Großteil der bisherigen Forschung zu Chinas GBA-Entwicklung die Perspektive des wirtschaftlichen und technologischen Fortschritts einnimmt, konzentriert sich dieses Buch auf kritische Überlegungen dazu, wie sich die Forderung nach der Entwicklung von Megastädten und einer vertieften regionalen Zusammenarbeit in der Bay Area auf die Lebensgrundlagen der Menschen, die soziale Integration und die städtische Verwaltung auswirken wird. Das zentrale Thema dieses Buches ist "Städte, sozialer Zusammenhalt und Governance". Basierend auf der Analyse von Politischen Maßnahmen und Dokumenten, Feldforschung und Umfragen aus erster Hand sowie detailiertenInterviews mit wichtigen Akteuren, die die Entwicklung der Greater Bay Area vorantreiben, bietet dieses Buch nicht nur eine regionale Perspektive bei der Analyse der Entwicklung der Greater Bay Area durch den Vergleich und die Gegenüberstellung von Entwicklungserfahrungen in den verschiedenen Bucht-Ökonomien des Landes wie der Shanghai und Zhejiang Bay Area und der Beijing und Bohai Bay Area. Das vorliegende Buch zieht auch vergleichende und internationale Erkenntnisse aus anderen etablierten Bucht-Volkswirtschaften wie der Tokyo Bay, der Florida Bay und den New York Bay Areas heran, um die Entwicklung der GBA in China zu analysieren.