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You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...? • Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. • There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. • Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients.The New Brand You is a proud winner of the 2016 Beverly Hills Book Awards for Best Non-Fiction Sales Book and a Finalist for the Best Business Non-Fiction Book.

Who will lead your organization into the future? Have you created the systems to properly implement required succession transitions? Have you put the financial tools in place to fund the transition? Do you want a plan that connects with your personal and company core values? When do you include timely planning related to strategy and talent issues? What are the appropriate communication strategies for sharing your plan? What legal issues need consideration related to the strategy, financial, and people aspects of succession?So, what is preventing you from starting this effort tomorrow? Small and family businesses are the bedrock of all businesses. More people are employed by small and family-owned businesses than by all multinational companies combined. Yet the research on small and family businesses is bleak: fewer than one-third of small business owners in the United States can afford to retire. Only 40% of small businesses have a workable disaster plan in case of the sudden death or disability of the owner, and only 42% of small businesses in the United States have a succession plan. Fewer than 11% of family-owned businesses make it to the third generation beyond the founder. Lack of succession planning is the second most common reason for small business failure.Many organizations often wonder where to start and what to do. Succession Planning for Small and Family Businesses: Navigating Successful Transitions presents a comprehensive approach to guiding such efforts.Small and family-owned businesses rarely employ first-rate, well-qualified talent in human resources. More typically, business owners must be jacks-of-all-trades and serve as their own accountants, lawyers, business consultants, marketing experts, and HR wizards. Unfortunately, that does not always work well when business owners embark on planning for retirement or business exits. To help business owners avert problems, this book advises on some of the management, tax and financial, legal, and psychological issues that should be considered when planning retirement or other exits from the business. This comprehensive approach is unique when compared to the books, articles, and other literature that currently exist on the market. This book takes on a bold and integrated approach. Relevant research combined with the rich experiences of the authors connects this thorough, evidence-based approach to action-based approaches for the reader.

Many organizations often wonder where to start and what to do. The Succession Planning for Sustainable Small and Family Business book provides a comprehensive approach in guiding such efforts.

The so-called Fourth Industrial Revolution has prompted companies to adapt to a new business paradigm based on digital interconnection and the ability to respond quickly to the needs of consumers and users.These conditions are closely related to the advent of digital technologies that enable the real-time integration of devices and the control of production systems through technological platforms.Based on this logic, this volume aims to investigate the forms and methods being used by the company at present to confront the new business paradigm, commonly known as Industry 4.0, as well as the impact of new digital technologies on corporate evolutionary dynamics and related business models. More specifically, technological challenges will assess the impact of new technologies on productivity and investment in complementary resources-including human, organizational, and managerial capital-as well as the effects related to the introduction of Internet of Things (IoT)-based production processes.By following this approach, the focus subsequently shifts to drone technology, which is considered by many to be one of the most revolutionary Industry 4.0 technologies. In addition to investigating the history and potential applications of drones, many of which proved to be fundamental during the COVID-19 pandemic, the volume emphasizes the related ethical and social aspects such as the degree of knowledge regarding and the public acceptance of drones. The academic and professional approach of this volume allows it to serve as a guide for professionals, entrepreneurs, and academics with a particular interest in both digital innovation and the drone sector.

There are many good books on startups but this book is specifically about startups on medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.

Lean UX is probably the most popular and successful approach to agile innovation in interaction design. It ideally supports teams in developing customer solutions of the highest customer value and thus optimizing acceptance and value creation for the user. Based on the principles of lean and agility, it combines approaches and techniques from different methods and frameworks to form one big whole. Recently, through the collaboration of leading experts in Lean UX - such as Jeff Gothelf and Josh Seiden - with experts in Scrum, a joint approach was developed that best combines the strengths and application areas of both disciplines. This combination is presented in this book.Scrum.org offers the "Professional Scrum with User Experience (PSU I)" certification to combine the approaches. This book offers both deeper insights into the approach and targeted exam preparation. It deliberately avoids superfluous material and only covers content relevant to the topic.

The Future of Business is more than a book. It is the perfect juxtaposition of sacrifice and reward adorned by personal experiences. It is a canvas used as a backdrop to illustrate the careful planning and positioning within the workspace to achieve greatness in business.McDonald EmiantorManaging Director, Annex MediaEver wondered what it takes to transform your shabby office into a state-of-the-art and productive workspace? Ready to learn how you can inspire and lead your team to success? Unsure how to promote wellness and positive culture amongst staff? Well look no further.You can become that 1% business.In The Future of Business you will discover:How to create and nurture a positive workplace culture, from the top down.Tips to flawlessly deck out your premises, from simple DIY and design tricks to total revamps.Practical ways to increase team morale and staff retention rates.Useful S.Y.S.T.E.M.S you can build from the ground up that will set your company up for success.Business leader and Future Fitouts co-founder, Lauren Lowe, believes that with the right people, environment and systems, anything is possible. Lauren was a winner in the 2018 Westpac Top 200 Businesses of Tomorrow awards and a finalist in the 2019 Telstra Business Women's Awards, 2018 Telstra Business Awards, and 2018 Lord Mayor Business Awards. With a Bachelor of Urban Development (Property Economics), Entrepreneurship, and Project Management and a wealth of experience in property development and construction under her belt, Lauren's expertise is unparalleled when it comes to refurbishing commercial spaces.

Unlock the Secrets to Business Success with Your Very Own Book, Even if You've Never Written a Word Before!Are you an entrepreneur, business owner, professional services provider, or coach wondering how to stand out in your industry and attract high-ticket clients?Do you wish you had a straightforward guide that shows you how to leverage a book to elevate your authority and turn prospects into paying leads?If so, you're in the right place.Many professionals just like you understand the potential of a book but get overwhelmed by the process of using it as a powerful marketing tool.With the right guidance, you can master the formula of Entrepreneur + Book = Success and transform your business. This comprehensive, step-by-step guide will demystify the process for you.Here's a glimpse of what you'll discover inside:How to use a book as a marketing tool to attract, warm, and nurture ideal prospects into high-ticket clientsProven strategies to position yourself as an authority in your niche and stand out from your competitionReal-life examples of how successful entrepreneurs have leveraged their books to boost credibility and increase revenueStep-by-step guidance on creating and launching a book that resonates with your target audienceThe essential elements needed to craft a compelling book that converts readers into clientsTips on promoting and marketing your book to expand your reach and influenceHow to use your book as a lead magnet to generate consistent sales and business opportunitiesPractical advice on building your brand and reputation through strategic storytellingWays to incorporate your book into your overall business growth strategy for maximum impactThe power of leveraging your book for speaking opportunities, media exposure, and networking...and so much more!You might be thinking, "I've never written a book before," or "I'm not sure how it would fit into my business." But let me assure you, this book is designed to make the process simple, accessible, and actionable for every entrepreneur.And unlike other resources that overwhelm you with jargon and complex theories, Entrepreneur. Book. Success. is written in clear, straightforward language, making it easy to follow along and implement.If you're ready to take the first step toward positioning yourself as an authority in your niche and attracting your dream clients, scroll up and click the "Add to Cart" button now. Let this guide be your trusted companion on your journey to becoming a successful, recognized, and profitable entrepreneur!

Everyone wants to be great and successful, right? What prevents some people from getting there? Not knowing how.

First Food Responders teaches how to make money cooking from home and teaches how doing so can keep you safe and pay your bills.