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A comprehensive guide for Australian writers who want to write, publish and promote their non-fiction book and see it on shelves in bookstores, libraries and in the hands of their ideal readers. Self-publishing advice, marketing tips and more.

Discover how a founder's personality can impact the culture of a startupIn The Soul of Startups: The Untold Stories of How Founders Affect Culture, award-winning HR and diversity and inclusion professional Sophie Theen delivers an insightful and eye-opening discussion of the importance of culture in the vibrant and, sometimes, chaotic world of startup enterprise. In the book, you'll hear from a people management expert who has sat alongside those who launch exciting new ventures.The author describes company founders who lacked the emotional maturity and intelligence to start an organization on which an entire team would rely for their wellbeing, as well as those who excelled at creating environments that allowed their team members to thrive, personally and professionally. You'll also find:* Unvarnished truths from people who have lived through the ups and downs of the startup experience* Celebrations of the people who have worked for--and with--the celebrity CEOs to help them realize their vision* Illuminating stories of the journeys of startup operators, including the good, the bad, and the uglyA can't-miss resource for company founders, entrepreneurs, managers, executives, and startup professionals, The Soul of Startups also belongs in the libraries of human resources and people management professionals seeking unique insights into how the personalities of startup founders shape the structures, processes, and realities of working in a fast-growing company.

IS THERE A SECRET TO BUSINESS GROWTH? Yes, there is. And it may not be what your think ...Telling better stories in business is not about thinking up clever words, images or jingles that will make your products or services seem a little more schmick. That's called advertising.Stories are about people. Stories embed emotion into a transaction. Great stories linger and make your brand distinctive, trusted and in time, loved.For over three decades, former Nike marketing executive, Tim Wood has studied and worked as a storyteller. In Your Amazing Brand Story, Tim steps you through the formula used by the best brands in the world, big and small, as he takes you on a journey of how to discover and share your own brand story."To be a better storyteller you must first fully understand the hopes and dreams of those you seek to serve - not just what they say they want but uncover what motivates them deep inside. Only then can you take them on the journey."In a world where people seek the truth, brands who are straight up, humble and human are being rewarded. That is the power of Your Amazing Brand Story - to give your brand the compass and voice to be your foundation for growth.If telling stories in business fascinates, excites or even scares you, you've picked up the right book. It's time to stand out by telling Your Amazing Brand Story.

So, by now you've realized that thousands and thousands of people all over the world are cashing in on eBay. Some folks are just selling the odd items lying around the house, others are full time professional sellers and traders. What they all have in common is knowledge and savvy that you lack; knowledge and savvy makes the difference between foundering in the sea of eBay, and riding the wave of sales and trade, high and dry and sitting flush! We'll explore various topics that make an eBay seller a success in this book.

Maximize Your Sales and Go Global with eBay Store In your hands is the blueprint for anyone looking to start and run a successful eBay business. Ultimate Guide to eBay for Business takes you through the entire process of setting up your store and increasing your sales reach. You'll learn proven tips and techniques for planning, starting, and executing a successful, profitable eBay business. You'll get: Ideas for researching just the right products to list Clear direction on how to launch and manage your items Recommendations for safe and secure packing and reliable shipping Master tips for sourcing profitable items Step-by-step, screenshot-accompanied instructions for launching an eBay Store A wellspring of ideas for selecting great employees when you need them Recommended routines to streamline day-to-day operations A roadmap for going from little to big without growing pains Cautionary advice on avoiding trouble along the journey Proven methods for elevating your eBay sales by networking with other eBayers So have a seat, whether at your kitchen table or the desk in your 4,000-square-foot warehouse and read on. It's all here!

Learn to Fail ForwardThe Business Game Changers shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:Work ON the business instead of IN the businessKnow when to take calculated risksMake affordable mistakes to innovateStep away from their comfort zone Become a powerful leader and not just a boss

TALK YOUR WAY TO SUCCESSWhether you're a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings it only makes sense to join the wildly popular podcast community.Our experts have teamed up with successful podcasters to provide you with Start Your Own Podcast Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, recording, branding, marketing, and managing your podcast business. You'll learn how to:* Create pod listings and marketing plans that attract the right listeners* Choose keywords and tags design to drive traffic to your podcast* Pick the best equipment and tools to help you produce a winning show*Define your brand with carefully crafted logos, show listings, and images* Reach more shoppers with targeted social media and advertising campaigns* Maximize the power of storytelling to enhance your brand and business* Decide when it's time to turn your part-time hobby into a full-time business venturePlus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you're ready to share your passion for your pod with millions around the world, this guide is for you.

Tapping into more than 33 years of small business expertise, the staff of Entrepreneur Media takes todays entrepreneurs beyond financing their idea and opening their doors to keeping the cash flow flowing and the capital coming in through the first three years of ownership. Defines funding options ranging from small business loans and angel investors to crowdfunding and venture capital. Real-world examples of funding and financing plans that work. In-the-trenches financing wisdom that help businesses stay profitable.

Brought to you by Penguin. Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to:*Cope with stress, anxiety and uncertainty*Build your confidence and tackle impostor syndrome*Maintain a healthy work/life balance*Build strong networks and nurture your personal relationships*And stay motivated (even in the midst of failure) Biana Miller-Cole, Byron Cole 2021 (P) Penguin Audio 2021

The Solo Thought Leaders decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries. Don't just be better than the competition. Be the only one.

In these turbulent times, companies can be forced to pivot on a dime to meet new market challenges.But how do you know which move to make? How do you hit on the solution to what''s threatening your bottom line?Now, in RAPID Transformation: An Outcomes-Based Approach to Drive Results, CEO Ali Davachi draws from his decades of experience turning around companies to detail his innovative and proven system to creating positive change. In addition, Davachi walks the reader through common recurring obstacles that hold businesses back from effectively confronting new challenges-and shows them how to create meaningful transformation that''s both powerful and profitable.

Social Entrepreneurs: Mobilisers of Social Change works to fill a gap in research literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions.

This second installment in ''The Power of Yes'' Book Series introduces 25 entrepreneurs who have learned how to grow their business by ignoring those who told them to "get out of your comfort zone."Instead, each author discovered that when they stay in alignment with their personal value system, they can enjoy the freedom to work the way they want, where they want, when they want, and still create the income they want to provide for themselves and their loved ones on their own terms. Just as in the 1st book, these authors open their hearts to reveal their past real-life struggles authentically and how Network Marketing makes it possible for them to: *Gain much-needed career/life balance *Stay true to their priorities *Create profitable relationships with those who want to achieve the same goals *Make sales, feel a sense of satisfaction, and achieve success their way!Meet the AuthorsBrook Visser, Ann M Cook, Monica Wanner, Effie Y. Sanford, Elaine Payne, Deb D. Willder, Deborah Neary, Donna D. Barron, Darlene Williams, Charlice Arnold, Amelia A. Johnson, Carla Archer, Kathleen Mitchell, Tracey Cook, Sigrid McNab, Tiffani White, Rebecca Reilly, Rachel Rideout, Sunita S. Pandit, Koriani Baptist, Monique Christine, M. Susan Patterson, Kathy Joy, Karen Bromberg, Ron Wilder, and of course the Go For YES Gal herself, Stacey Ann Hall.

This book contains the first hand experiences and advices of an entrepreneur. This book describes many situations which an entrepreneur faces. Languege used here is simple. Book contains short chapters which can be finished during a coffee break. Paragraphs are also small in size. The book describes many aspects of entrepreneurship. The starts from pre-start phase of a business. It also include new age entrepreneurship concepts like social media, business intelligence, new generation customer behaviors etc. This is a book on neo-entrepreneurship. The concepts of entrepreneurship changes every moment. This book describes about how an entrepreneur can keep him or her informed about forthcoming changes. This book stresses a lot on the self - development aspect of entrepreneurship. It is not a profession, It is a way of life. So self development points mentioned, can be of great help. Apart from this, techiques of facing a situation and ways of making oneself ready for a situation are mentioned here. This can act as a coffee time handbook for entrepreneurs, startup founders or aspiring entrepreneurs.

It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions.

Introduction. The Limits of Digital Leadership: from Agile to "Great Leap"I. DIGITAL BREAKTHROUGHChapter 1. Future Leadership: the Uncertainty of the Technological FutureChapter 2. The Future with Artificial Intelligence: a Strategy for Sucsess Chapter 3. The Technological Revolution in the Field of Financial IntermediationChapter 4.  Digital Vector of Ensuring Economic Security of the CompanyChapter 5.  Modernization or New Engineering: Models of Leadership in the Global Civil Aviation MarketChapter 6.  Digital Twins Application in the Management of Scientific and Technological Development of High-Tech IndustryChapter 7. Individualization of Approaches in Scenarios of Survival and Development of Companies in the Digital EnvironmentChapter 8.  Artificial Intelligence in Public GovernanceChapter 9. Use of global navigation satellite systems in smart citiesChapter 10. Digital Trade Route to Economic Space of the Eurasian Economic Union: Institutions and TechnologyChapter 11. Digitalization as Objective Factor of the Substitution of the Labor by the CapitalII. SPURT ECONOMICS'' SYSTEMSChapter 12.  Investment to Modernization and Reconstruction of Industrial Equipment: Evaluation of Multiplier Effects for RussiaChapter 13. Risks of National Economies Modernization in the Conditions of Technological LeapChapter 14. Imperfect Mechanisms for the Use and Protection of Intellectual Property as an Organizational Barrier in the Movement to Global Technological Leadership Chapter 15. Smart cities hyper-economy as the reflection of high-tech-based governance leadershipChapter 16. Smart Contracts and Corporate Governance: Prospects and RisksChapter 17. Urban Mobility: from Traditional to Intelligent  Forms of MobilityChapter 18.  Banking in paradigm of the sustainable development goalsChapter 19. The Role of the Directors'' and Officers'' Insurance Contract in Corporate GovernanceChapter 20. On the Constitutional Court''s Position about Freedom and Privacy in the Banking SectorConclusion. Technology Leadership Performance: Opportunities and Threats