Entreprenørskap

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

The bestselling business classic by the sports management legend.

The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.

Are you an entrepreneur, looking for investors take your venture to the next level? Do you want to start a business and wonder where to get the funds?This book reveals:* Where to to find investors and the best approaches to win their support* What investors are really looking for but wont tell you * How to persuade banks, business angels, VCs and public funders* Insider tips for compiling material that satisfies investors* Little-known strategies that will boost your successThe Startup Funding Book is about building understanding and preparing entrepreneurs for pitching their project to investors. It's also about what entrepreneurs need to do in order to develop and de-risk their startup project enough for it to become attractive to professional investors.Written by startup funding expert Nicolaj Hjer Nielsen, this book offers practical solutions and guides you step by step to secure the funds you need for your startup. Nicolaj Hjer Nielsen is a serial entrepreneur and business angel who has been building startups since 1999. He focuses on high potential startups, and has co-founded and invested in 13 companies, primarily within IT. He has experience of securing funding from all possible sources friends and family, business angels, venture capital funds and public funds. His experience is based on reviewing thousands of different investment opportunities and he knows the fundraising process from both sides of the table.By reading this book you will learn how investors think. Thinking like an investor will make you a more successful entrepreneur!

______________________________NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for "who luck." You'll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision. You'll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance.Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

Make a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question. By mastering the Who Not How philosophy, you will learn how billionaires and successful entrepreneurs build incredible businesses and personal freedom, along with massive success.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.

'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives.Canny, infuriating, cynical and generous by turns, How To Get Rich is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.

It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.

The Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie ?John Carter?, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children's book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about. If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group?the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched?regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don't know what they are doing. Somehow, we believe that this does not apply to us and to our idea?especially if we've experienced victories in the past.Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors. As Alberto writes, ?make sure you are building The Right It before you build It right?.

AN INSTANT NEW YORK TIMES BESTSELLERThe founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how.Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them.And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out.But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable?  Have you spent time or money on things like websites and logos, but still have no customers?  Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: Find your Creator’s Courage to overcome your fear and have fun! Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. Automate your business so it can grow while you sleep. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

The unimaginable success of a gambling and investment legend

Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text Mail on SundayTHE NO.1 INTERNATIONAL BESTSELLERThe worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, with over two million copies sold to date.Much more than a memoir, this is Sir Richard Branson s own take on his extraordinary life so far and a definitive business guide that reveals his unique philosophy of commerce, success and life.In Losing My Virginity, you'll discover how Virgin grew from a mail-order music business into a path-breaking global brand. From the $25 million Virgin Earth initiative to the launch of Virgin Galactic, this is a powerful and unique look into the life of an iconic global entrepreneur.

Im Tal der Windmühlen haben die Bewohner das Wünschen verlernt, denn sie besitzen Maschinen, die ihnen auf Knopfdruck perfekte Momente vorgaukeln. Nur Anna, die Schneiderin, hat sich das Träumen bewahrt. Und so glaubt sie ganz fest daran, dass Sie einem Riesen seinen Herzenswunsch erfüllen kann: Er möchte fliegen! Doch wie verhilft man einem Riesen dazu, schwerelos zu schweben wie eine Feder?Die farbgewaltigen Illustrationen zu Noelia Blancos fantastischer Geschichte stammen von der Argentinierin Valeria Docampo, Illustratorin des Bilderbuch-Bestsellers Die große Wörterfabrik. Auch für Im Garten der Pusteblumen setzt sie auf intensive und atmosphärische Bilder.

How to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here's how to think about choosing a job. Here's how to be a better manager. Here's how to approach design. Here's how to start a company.Here's how to run it. Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box.But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILDThis is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.' Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.' Adam Grant, Author of Think Again & Host of the TED podcast WorkLife

Meet Syd and Shea McGee, the powerhouse couple behind Studio McGee, the fastest-growing interior design studio in the country. This uplifting guide, filled with insights and wisdom from Syd and Shea's ongoing journey, shows readers how classic interior design principles can be used to build an authentically beautiful life.

For the first time in history, the globe is dominated by one economic system. Capitalism prevails because it delivers prosperity and meets desires for autonomy. But it also is unstable and morally defective. Surveying the varieties and futures of capitalism, Branko Milanovic offers creative solutions to improve a system that isn't going anywhere.

How I Built This will offer invaluable insight, direction and advice to entrepreneurs at every point on their entrepreneurial path.

In his new autobiography, Finding My Virginity, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world.