Entreprenørskap

Updated and expanded! The authoritative guide to conceiving and launching your own home-based food business - from idea to recipe to final product. Follow your dream to launch a food business from your home and join the booming movement of food entrepreneurs.Fully updated and expanded, Homemade for Sale, Second Edition is the authoritative guide to launching a successful food enterprise from your kitchen. It covers everything you need to get cooking for your customers, providing a clear road map to go from ideas and recipes to owning a food business. Contents includes:Product development and testingUnderstanding state cottage food and food freedom laws and advocacyIndependently tested recipes for non-hazardous food products, including frostingsMarketing and developing your nicheStep-by-step guides for packaging, labeling, and creating displaysStructuring and running your business while planning for the futureBookkeeping and financial managementManaging liability, risk, and government regulationsAvoiding burnout through self-care and time managementProfiles of successful food entrepreneurs.More people than ever are demanding real food made with real ingredients by real people, and you have the freedom to earn by starting a food business from home. No capital needed, just good recipes and enthusiasm, plus enough business know-how found in the pages of Homemade for Sale to be a success. Everything else is probably already in your kitchen. Best of all, you can start right now!

Fossil fuels may be keeping the world running, but they're also destroying the planet. What viable alternatives do we have, and what technological breakthroughs are on the horizon? In this brilliantly wide-ranging, one-stop guide WIRED journalist Nicole Kobie outlines the environmental threats we face through our reliance on carbon-based energy, and considers whether and when sustainable energy can take its place. She looks at the major technologies currently available - solar, wind and geothermal among them - explaining how they work and what potential they possess. She shows how electricity supply is being transformed by advances in storage and distribution. She assesses how each form of energy is being adapted to serve our industrial and domestic needs. And she addresses the fundamental question: can the world's energy supply become fully sustainable within the next decade?

Small business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson.  Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. What You'll LearnBuild a website that serves as the hub of your marketingEstablish a content promotion plan that puts your content in front of the right audienceDevelop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing Create effective content in a timely manner with the resources you have availableTrack what is working and what needs improvement via an analytics platform to consistently produce strong marketing returnsWho This Book Is ForThe primary audience is B2B small business owners and B2B small business marketing leaders. 

If you are asking yourself Why are my engineers unable to deliver?, Why are so many engineers leaving? or Why is our software riddled with bugs?, then you've come to the right place. This book acts as a concise, practical guide on how to lead successful agile projects in a remote environment. The authors draw from industry experience and a wide range of fields and disciplines--from software engineering to criminology and sociology--to teach you how to maintain technical oversight, manage deadlines, and calibrate expectations, while also creating and maintaining a healthy remote work environment. You will gain both practical tips grounded in reality, while learning why such tips work by navigating the background on which they are founded--from Broken Window Theory, Labeling Theory to the Dunning-Kruger. Leadership Paradigms for Remote Agile Development will show you how to avoid the most common mistakes and pitfalls that cause engineering projects to fail while at the same time maintaining high ethical standards. What You'll LearnManage feedback, reduce bureaucracy, create and adapt processes  Understand what to look for in new hiresCarve out a solid road to success for any type of software projectWho This Book Is ForAnyone who is in, or wishes to move into, an IT leadership position, such as senior software engineers, founders, engineering managers, or team/tech leads.

Web3 is the next evolution for the World Wide Web based on Blockchain technology. This book will equip entrepreneurs with the best preparation for the megatrend of Web3 by reviewing its core concepts such as DAOs, tokens, dApps, and Ethereum.With Web2, much of the valuable data and wealth has been concentrated with a handful of mega tech operators like Apple, Facebook, Google and Amazon. This has made it difficult for startups to get an edge. It has also meant that users have had little choice but to give up their value data for free. Web3 aims to upend this model using a decentralized approach that is on the blockchain and crypto. This allows for users to become stakeholders in the ecosystem. Along with exploring core concepts of Web3 like DAOs, tokens, dApps, and Ethereum, this book will also examine the main categories that are poised for enormous opportunities. They include infrastructure, consumer apps, enterprise apps, and the metaverse.  For each of these, I will have use cases of successful companies. How To Create a Web3 Startup  covers the unique funding strategies, the toolsets needed, the talent required, the go-to-market approaches, and challenges faced. What You'll LearnWork with the dev stack componentsExamine the success factors for infrastructure, consumer, enterprise, verticals, and the MetaverseUnderstand the risks of Web3, like the regulatory structure and security breachesWho This Book Is ForStartup entrepreneurs and those looking to work in the Web3 industry.

Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly.  Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business. What You'll LearnCreate and measure the success of their analytics projectStart your business analytics consulting careerUse solutions taught in the book in practical uses cases and problems Who This Book Is ForBusiness analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts 

A Better Way to WealthWhat good is "hustle" when you have to sell your soul to get what you want? Too many people mistake material riches for true wealth, grind themselves to a pulp, and still end up broke. As a former professional baseball player, Ryan Pineda has been there, too. He learned the hard way what the American dream can cost you when you think there's only one way to live it.Today, as a serial entrepreneur and owner of multiple seven-figure businesses, Ryan will help you find the freedom you've always wanted and the purpose you long for. Don't give up your best years for a better life later. Building true wealth won't cost you your health, family, and weekends. Instead, it can make you richer than you ever dreamed.Welcome to the Wealthy Way.

Turn your great idea into a fully funded startup with this straight-talking real-world guideGreat ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash, and smash your way to the top of the market? With solid, proven advice from founders who have been there and done it on every page, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and fuckups that await you. If you know that this is the chance of a lifetime but have no idea where to begin, How Not to F*ck Up Your Startup is the book you need.

A mentalist is a performance artist that seems to have super-human-or at least highly developed-mental abilities and/or keen insight. They're the performers that make you say, "What just happened?" The hypnotists. The fortune tellers. The mind readers. Some mentalists combine more traditional magic components to their act and are often known as mental magicians.Like the performance mentalist, the Idea Mentalist wows the crowd. They make people say, "Where does she come up with this?" They have people scratching their heads, saying, "I wish I was that creative." And also, like the performance mentalist, the Idea Mentalist knows it takes a lot of work to get there. There really is no magic incantation that one says before a brainstorming meeting to make the office want to take charge on a new innovation.We all have something to offer the world. Those offerings start with ideas. You have ideas locked inside you that are clawing to get out. Those ideas need nurturing, stirring, a right mindset, and a ripe environment for them to surface.This book is not simply about innovation when it's necessary.It's about innovation when things are going smoothly.It's about innovation when things are stale.When it's status quo.When people around you say it isn't necessary.Because you want to make things better.Because you want to invest in people.Because you want to get ahead of change.Because you never want to be caught unawares without an idea in your pocket.Because you are creative. Because of your legacy.It's about ideas for the sake of ideas.Because . . . we all need them.

This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the present crisis situation, the global tourism industry is in need to formulate revised strategies to recover and to be more resilient. The book creates a platform to deliberate the measures needed to be taken to tackle the issue of this most recent crisis of COVID-19 on the lens of overtourism and technology application. The book adds some unique suggestions to direct a new outlook towards overtourism, technology solutions and decimated destinations. This book discusses the responsibilities of tourists towards decimated destinations as well as provides in-deep knowledge and debates about technological solutions to overtourism in decimated destinations.

Quand je me suis lancée en affaires en 2002, comme adjointe virtuelle, j'ignorais qu'en réalité, j'allais devenir entrepreneure et qu'en plus, je m'embarquais dans un processus de développement personnel à long terme. J'ai tellement évolué, que la femme que je suis aujourd'hui n'a presque plus rien à voir avec celle que j'étais, il y a 20 ans. Si tu es arrivé-e ici, c'est probablement parce que, comme moi, tu aimes découvrir comment d'autres personnes ont fait ce que tu souhaites faire, à ton tour. Les 20 dernières années m'ont permis d'intégrer les leçons que je te partage en toute franchise. Dans ce livre, je te donne des exemples concrets en parsemant des anecdotes, ici et là. Lorsque ce sera approprié, je te proposerai des pistes de réflexion. ***** Danielle Guérin s'est lancée en affaires en 2002. Elle est la première adjointe virtuelle francophone du Québec. Au fil des années, elle a défriché le chemin pour simplifier les entreprises de nouvelles adjointes virtuelles qu'elle accompagne avec bienveillance. Aujourd'hui, elle est coach, formatrice et autrice. Solopreneuse est son septième livre.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Blockchain is a transformative driver for change in all industries. Learn from the latest research and case studies how this technology can and will be used to revolutionize supply chain management.Blockchain and the Supply Chain provides a complete overview of blockchain and the key benefits of integrating this technology into the supply chain. This textbook explains how track and trace can be improved, transaction efficiency increased, visibility enhanced, and more through blockchain. With extensive case studies, learning is underpinned by practical insights as well as cutting-edge research. Clear and accessible information is provided to students on how blockchain will affect supply chain processes, metrics and performance and how to capitalize on the potential of this technology.The fully revised new edition includes the latest information on Enterprise Blockchain, Ethereum and Hyperledger. Focus is also placed on the application of Cloud, Internet of Things (IoT), Machine learning (ML) and other technologies that support supply chains and their integration with blockchain. This textbook highlights how to use blockchain as an enabler and key driver for solutions in the end-to-end supply chain. Online resources include lecture slides and example assignments and quizzes.

You want to build your own business. A profitable business, that's essential, and a good one too. A business that is not only financially successful, but works to propel progress in the world we live in. An impossible dream? Not for Alexandre Mars. Part of a new generation of philanthropists, he is one of the world's most respected entrepreneurs. After founding and selling a string of successful tech starts ups, today he runs a global mission-driven foundation. He works for profit and purpose. Now you can achieve this too. You need to. The world needs you to. If you don't, who will?Packed with ideas, tips and practical examples, Mission Possible gives us a behind-the-scenes look at what it really takes to become an entrepreneur. This is your guide to create, launch and grow your own business. You will discover that it is possible to make money and have a bigger mission too. Get to work and take your lead from insider interviews with many of the world's changemaker entrepreneurs such as the founder of Pinterest and the Buddhist monk who created Headspace. Define your mission then work harder and smarter on it than anyone else. Be successful. Very successful. Because then you can become the true driver of change.

25 Million Sparks takes readers inside the Za'atari refugee camp to follow the stories of three courageous Syrian women entrepreneurs: Yasmina, a wedding shop and salon owner creating moments of celebration; Malak, a young artist infusing color and beauty throughout the camp; and Asma, a social entrepreneur leading a storytelling initiative to enrich children's lives. Anchored by these three inspiring stories, as well as accompanying artwork and poetry by Malak and Asma, the narrative expands beyond Za'atari to explore the broader refugee entrepreneurship phenomenon in more than twenty camps and cities across the globe. What emerges is a tale of power, determination, and dignity - of igniting the brightest sparks of joy, even when the rest of the world sees only the darkness. A significant portion of the proceeds from this book are being contributed to support refugee entrepreneurs and general refugee causes in Za'atari and around the world.

This book explores the link between entrepreneurship and innovation, providing an understanding of the latest developments in the field. It explores numerous challenges to entrepreneurship, such as failures and socio-economic issues, and presents concepts, models, and implementation strategies for Industry 4.0.Industry 4.0 presents unique challenges and unique opportunities to entrepreneurs. Social, techno, and women's entrepreneurship, among other business sectors and domains, are discussed in this new context. This book highlights the strategies of successful start-up organizations, focusing on the most critical factors for starting a new enterprise in today's business environment, and provides efficient remedies for common problems. These strategies and solutions will help build a sustainable development model for developing economies and contribute to a global awareness of the entrepreneurship environment.Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0 is both a practical guide for new entrepreneurs to establishing start-ups and an enlightening collection of research for graduate students, postgraduate students, scholars, and academicians across all disciplines. Policymakers will also benefit from this book's understanding of entrepreneurial ecosystems and their applications.

Two educated, experienced people start a new business. Both are well-funded, in good locations and advertise brilliantly. One grows; the other fails. After 40 years of small business ownership, and observing other small businesses, Fran learned the most important factor for business survival is attitude. Fran shares what inspires her business "survive & thrive" attitude.