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Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

A 27-day plan for building a side business to supplement what you earn from your day job.

Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "e;data-analytic thinking"e; necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. Youll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your companys data science projects. Youll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.Understand how data science fits in your organizationand how you can use it for competitive advantageTreat data as a business asset that requires careful investment if youre to gain real valueApproach business problems data-analytically, using the data-mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates

Do you feel too overwhelmed to enjoy life, unable to sort out the demands on your time? Are you doing your best work as a leader, yet not making an impact? Have you ever felt stuck, powerless to change your environment? In The Emotionally Healthy Leader, bestselling author Peter Scazzero shows leaders how to develop a deep, inner life with Christ, examining its profound implications for surviving stress, planning and decision making, building teams, creating healthy culture, influencing others, and much more. Going beyond simply offering a quick fix or new technique, The Emotionally Healthy Leader gets to the core, beneath-the-surface issues of uniquely Christian leadership. This book is more than a book you will read; it is a resource you will come back to over and over again.

In Everybody Matters, CEO Bob Chapman and bestselling author Raj Sisodia challenge traditional thinking about how to run a business and how to be an inspirational leader. Starting in 1997, Barry-Wehmiller CEO Bob Chapman has pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. At Barry-Wehmiller, every single person matters, just like in a family. That's not a clich on a mission statement; it's the bedrock of the company's success.In Everybody Matters, Chapman and co-author Raj Sisodia show how any organization can stop viewing its employees are simply func tions, to be moved around, 'managed' with carrots and sticks, or discarded at will. By doing so, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. And everyone stops counting the minutes until it's time to go home.Everybody Matters chronicles Chapman's journey to find his true calling and provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand.'If you're ready for a new way of doing business, this is the book for you' Daniel H. Pink, author of To Sell Is Human and Drive'Bob Chapman is on a mission to change the way businesses treat their employees' Inc.magazine

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:? Avoid the 9 deadly sins that destroy startups' chances for success? Use the Customer Development method to bring your business idea to life? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses? Identify your customers and determine how to "get, keep and grow" customers profitably? Compute how you'll drive your startup to repeatable, scalable profits.The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

AI is radically transforming business. Are you ready?Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader's guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATIONThe authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

A resource to help understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organisations wanting to increase agility.

The follow-on to the bestselling Time to Think, explaining how to create a Thinking Environment for groups and for individuals.

Agile Data Warehouse Design is a step-by-step guide for capturing data warehousing/business intelligence (DW/BI) requirements and turning them into high performance dimensional models in the most direct way: by modelstorming (data modeling + brainstorming) with BI stakeholders.This book describes BEAM¿, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM¿ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn:¿ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM¿) ¿ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun!¿ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how)¿ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail¿ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development¿ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply¿ Agile design documentation: enhancing star schemas with BEAM¿ dimensional shorthand notation¿ Solving difficult DW/BI performance and usability problems with proven dimensional design patternsLawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students.Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.

John C. Maxwell takes readers through the Five Connecting Principles and Five Connecting Practices of top-notch leaders to teach them how to build relationships that dramatically increase their ability to enact change.

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and more, the authors applied a proprietary algorithm and determined ten meaningful groupings, the Ten Types of Innovation that provided insight into innovation. It helps to bring growth in your organization.

The Missing Link to Toyota-Style Success—LEAN LEADERSHIPWinner of the 2012 Shingo Research and Professional Publications Award“This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it’s both an eye opener and a game changer.”—Michael Ballé, Ph.D., coauthor of The Gold Mine and The Lean Manager“This will immediately be recognized as the most important book ever published to understand and guide ‘True North Lean’ and the goal of perpetual business excellence.”—Ross E. Robson, President and CEO, DnR Lean, LLC, and the original Director of The Shingo Prize“An excellent book that will shape leadership development for decades to come.”—Karen Martin, Principal, Karen Martin & Associates, and author of The Kaizen Event PlannerAbout the Book:TOYOTA. The name signifies greatness— world-class cars and game-changing business thinking. One key to the Toyota Motor Company’s unprecedented success is its famous production system and its lesser-known product development program. These strategies consider the end user at every turn and have become the model for the global lean business movement.All too often, organizations adopting lean miss the most critical ingredient—lean leadership. Toyota makes enormous investments in carefully selecting and intensively developing leaders who fit its unique philosophy and culture. Thanks to the company’s lean leadership approach, explains Toyota Way author Jeffrey Liker and former Toyota executive Gary Convis, the celebrated carmaker has set into motion a drive for continuous improvement at all levels of its business. This has allowed for:Constant growth: Toyota increased profitability for 58 consecutive years—slowing down only in the face of 2008’s worldwide financial difficulties, the recall crisis, and the worst Japanese earthquake of the century.Unstoppable inventiveness: Toyota’s approach to innovative thinking and problem solving has resulted in top industry ratings and incredible customer satisfaction, while allowing the company to weather these three crises in rapid succession and to come out stronger.Strong branding and respect: Toyota’s reputation was instrumental in the company’s ability to withstand the recalls-driven media storm of 2010. But what looked to some to be a sinking ship is once again running under a full head of steam. Perhaps the Toyota culture had weakened, but lean leadership was the beacon that showed the way back.In fact, writes Liker, the company is “as good and perhaps a better model for lean leadership than it ever has been.” of innovation and growth. Yet, Industry Week reports that just 2 percent of companies using lean processes can likewise claim to have had long-term success. What the other 98 percent lack is unified leadership with a common method and philosophy.If you want to get lean, you have to take it to the leadership level. The Toyota Way to Lean Leadership shows you how.

A fresh, effective, and enduring way to lead starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome.

THE NO ASSHOLE RULE will be a manifesto for the masses who feel oppressed by the jerks they work with, serve and struggle to lead.

Reveals the strategies and tactics that separate the winners from the losers. This guide argues that power is a force that can be used and harnessed for individual gain, but also for the benefit of organisations and society.

Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management.

International expert and business guru David Maister offers a brilliant and accessible guide to every management issue at play in professional service firms.

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that's helped countless entrepreneurs make millions-now in paperback.