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'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on Twitter and share with the world' Dr. Todd Carlisle, VP of HR, Twitter WHY THE SCIENCE OF PEOPLE IS YOUR KEY WEAPON IN THE WAR FOR TALENTAll organisations have problems, and they nearly always concern people: how to manage them; whom to hire, fire or promote; and how to motivate, develop and retain high potential employees. Psychology, the main science for understanding people, should be a pivotal tool for solving these problems - yet most companies play it by ear, and billions of dollars are wasted on futile interventions to attract and retain the right people for key roles.Bridging the gap between the psychological science of talent and common real-world talent practices, The Talent Delusion aims to educate HR practitioners and leaders on how to measure, predict and manage talent. It will provide readers with data-driven solution to the common problems around employee selection, development and engagement; how to define and evaluate talent; how to detect and inhibit toxic employee behaviours; and how to identify and harness leadership potential.

For undergraduate and graduate Principles of Management courses. This text connects theory with practice, incorporating the latest research findings to make management relevant and exciting to aspiring managers. MyManagementLab New Design is now available for this title! MyManagementLab New Design offers: One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work. Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates posts. Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?They told brilliant stories.Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job-and thereby benefit not only yourself but also your supervisor and your entire company. Your boss depends on you for cooperation, reliability, and honesty. And you depend on him or her for links to the rest of the organization, for setting priorities, and for obtaining critical resources. By managing your boss-clarifying your own and your supervisor's strengths, weaknesses, goals, work styles, and needs-you cultivate a relationship based on mutual respect and understanding. The result? A healthy, productive bond that enables you both to excel. Gabarro and Kotter provide valuable guidelines for building this essential relationship-including strategies for determining how your boss prefers to process information and make decisions, tips for communicating mutual expectations, and tactics for negotiating priorities. Thought provoking and practical, Managing Your Boss enables you to lay the groundwork for one of the most crucial working relationships you'll have in your career.

It seems, at first glance, like an obvious step to take to improve industrial productivity: one should simply watch workers at work in order to learn how they actually do their jobs. But American engineer FREDERICK WINSLOW TAYLOR (1856-1915) broke new ground with this 1919 essay, in which he applied the rigors of scientific observation to such labor as shoveling and bricklayer in order to streamline their work... and bring a sense of logic and practicality to the management of that work. This highly influential book, must-reading for anyone seeking to understand modern management practices, puts lie to such misconceptions that making industrial processes more efficient increases unemployment and that shorter workdays decrease productivity. And it laid the foundations for the discipline of management to be studied, taught, and applied with methodical precision.

Find your signature voicePeople are drawn to and influenced by leaders who communicate authentically, connect easily with people, and have immediate impact. So how do you become one of them? How can you learn to own the room? This book will help you develop your leadership presence. According to Amy Jen Su and Muriel Maignan Wilkins, leadership presence is the ability to consistently and clearly articulate your value proposition while influencing and connecting with others. They offer a simple and compelling framework, as well as practical advice about how you can develop your own personal presence. No matter where you sit in an organization, you can own the room if you are able to do two things well: first, demonstrate your authentic value and distinction, and second, connect to others in a positive way. Leaders who are able to be authentic while connecting with and impacting others have what the authors call a signature voicea means of self-expression that is uniquely and distinctly their own. Once you discover and express your own signature voice, youll be ready to take your leadership presence to the next level. Filled with real-life stories and examples, Own the Room demystifies the concept of presence and gives you the tools you need to identify and embrace your unique leadership voiceand have a greater impact on the world around you.

What really sets the best managers above the rest? Its their power to build a cadre of employees who have great inner work livesconsistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees inner work lives. But its forward momentum in meaningful workprogressthat creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day.The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalystsevents that directly facilitate project work, such as clear goals and autonomyand (2) nourishersinterpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality.Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their peoples performance.

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your companys future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firms reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your companys growth and sustained success Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their businessPractical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

Reassess your leadership style, discover how to connect with people, and become a leader who can make things happen in the real world. Built on a unique four-year experiment working alongside real leaders in real businesses, Living Leadership explodes the myth of the charismatic, transformational leader, to show that real progress comes from the dramatically ordinary aspects of leadership. From building relationships, to working with the grain of the organisation rather than against it, and to knowing our limitations as much as pushing every boundary, the new edition of this book will challenge you to push your leadership skills to a new level. Living Leadership shows how, when you take away the myths and misconceptions, leading can genuinely be made easier. Hans Straberg, CEO, Electrolux A how to book that redefines leadership in terms of the realities and choices facing people in organisations today. Professor Michael Osbaldeston, Director of Cranfield School of Management

Creating Value from Mergers and Acquisitions is the first book to provide a comparative analysis of the M&A scene in Europe and the US, the two most active markets in the world. Now in its second edition it continues to develop an international and multidisciplinary perspective of M&A, and considers M&A as a process and not a mere transaction. The author draws upon economics, finance, strategy, law, organisational theories to formulate a five-stage model and emphasises the need to understand the interconnected nature of these stages. The books central focus in on the challenges to using M&A as an instrument to create shareholder value, how M&A risks can be mitigated and how odds of success in acquisitions can me increased. Creating Value from Mergers and Acquisitions is suitable for those studying advanced undergraduate and MBA courses in industrial organisations, finance, business strategy, and corporate governance, as well as those preparing for professional exams. The rigorous integration of the conceptual, empirical, and practical aspects of M&A means that researchers and practitioners will also find this book extremely useful.

Essentials of Operations Management is a brand new concise version of the market-leading text Operations Management. It has been developed forstudents on short courses in operations management for example, doing an initial course at undergraduate, postgraduate or post-experience level. In these books the author team have set the standards in Operations Management which other textbooks seek to emulate: Expert authorship, an engaging writing style, and an interesting collection of cases combine to communicate the importance of managing operations and processes within a successful organisation.

This landmark book by one of the worlds leading business thinkers is about managing, pure if not simple. It tackles the big questions managers everywhere face, such as:How is anyone supposed to think, let alone think ahead, in this frenetic job? Are leaders really more important than managers? Is email destroying management practice? Are managers the only ones who can, or should, manage? How are managers supposed to connect when the very nature of their job disconnects them from what they are managing? How can you manage it when you cant reliably measure it? MANAGING MAKES SENSE OF WHAT MIGHT BE THE WORLDS MOST IMORTANT JOB.

If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "e;yes"e; within an answer that sounds like "e;no."e;

Organizations are a part of everyday life, whether in schools, hospitals, police stations or commercial companies. In this classics text, Charles Handy argues that the key to successful organizations lies in a better understanding of the needs and motivations of the people within them. Understanding Organizations offers an extended 'dictionary' of the key concepts -- culture, motivations, leadership, role-playing, co-ordinating and consultation -- and then shows how this 'language' can help us find new solutions to familiar problems. Few management writers have been as consistently challenging and influential as Charles Handy. Firmly established as one of the core business texts, this book is essential reading for anyone interested in organizations and how to make them work better.

They helped invent the bar code. They revolutionized business schools and created the corporate practices that now rule our world. They reinvented the idea of American capitalism and aggressively exported it across the globe. McKinsey employees are trusted and distrusted, loved and despised. They are doing behind-the-scenes work for the most powerful people in the world, and their ranks of alumni include the chairman of HSBC and William Hague. Renowned financial journalist Duff McDonald uncovers how these high-priced business savants have ushered in waves of structural, financial, and technological shifts but also become mired in controversy across the years. Discover how the firm both endorsed and celebrated Enron's disastrous corporate structure and how they've been instrumental in the Coalition's controversial NHS reforms. Are they worth their astronomical fees? And what do firms and governments actually get for their money? Based on exclusive interviews with key McKinsey players and written in gripping prose, this is a revealing window onto one of the most secretive and powerful companies in the world.

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It uses a series of steps developed in real life situations that will get the reader from an empty new system to one that is populated, working and backed by the user population. This new edition of the primary text on the subject is updated to take account of changes in technology and the maturing of the market for Data Migration services. The most recent figures suggest that nearly 40% of Data Migration projects are over time, over budget or fail entirely. Using the proven methodology in Practical Data Migration will vastly increase the chances of achieving on time, on budget, and zero defect migrations.

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "e;Great Stuff, No Fluff."e;Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "e;Boot Camp for Start-ups,"e; around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win.

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society's most basic institutions.An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement's colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.

Marketing Communications

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

Now in its sixth edition, Work Psychology is an accessible and fascinating examination of human behaviour in todays workplace, written by authors who are all experts in their fields. Substantially updated with new material that reflects current research and debate in the area, the text retains its popular blend of theory, research and engaging examples. Covering a broad range of core topics, this text is suitable for undergraduate students in business, management, and psychology as well as those studying for professional qualifications. This new sixth edition offers you: A clear and consistent structure, including an opening and closing case study and other exercises within each chapter to help you to apply what youve learnt. Attractive full-colour design that aids navigation and enlivens the text. Extensive coverage of cross-cultural issues that reflects the increasingly global context of work. Learning outcomes, long and short self-test questions, a glossary, annotated further reading and weblinks to enable your learning within and beyond the textbook. All the latest research and hot topics in the field of work psychology. A new Key debate feature that directs you to key controversies and contemporary debate around work psychology today. A new Research methods in focus feature that de-mystifies and illustrates with examples the use of strong research methods in practice. A new Point of integration feature which clearly links the theories between chapters, allowing for a greater understanding of the topic as a whole. Additional material for lecturers is available at www.pearsoned.co.uk/workpsychAbout the authorsWritten and edited by authors who are all expert teachers and researchers in their fields, Work Psychology offers a clear and authoritative introduction to human behaviour in the workplace. John Arnold is Professor of Organisational Behaviour in the School of Business and Economics at Loughborough University. Ray Randall is a Senior Lecturer in the School of Business and Economics at Loughborough University. With expert contributions from co-authors: Fiona Patterson Founder Director of the Work Psychology Group, Principal Researcher the University of Cambridge and Visiting Professorship at City University London. Joanne Silvester Professor of Psychology, Cass Business School, City University London. Ivan Robertson Founder Director of Robertson Cooper Ltd and Emeritus Professor of Work & Organizational Psychology, Manchester Business School. Professor Sir Cary Cooper CBE 50th Anniversary Professor of Organizational Behaviour & Health, Alliance Manchester Business School, and President of the British Academy of Management. Bernard Burnes Professor of Organisational Change, Stirling Management School. Don Harris Professor of Human Factors in the Centre for Mobility and Transport, Coventry University. Carolyn Axtell Senior Lecturer at the Institute of Work Psychology, Sheffield University Management School.

Maximize employee performance with this updated edition of the classic bestseller In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today s rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years Daniels has worked with organizations to apply scientifically-based behavioral tools and principles to effectively address workplace issues particularly as they relate to management, leadership, culture, innovation, safety, engagement, and collaboration. Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, presents Daniels proven strategies that have been successfully adopted by hundreds of organizations worldwide ranging from start-ups to Fortune 100 companies and delivers step-by-step instruction and positive practices to help you implement and sustain positive change. With a behavioral foundation and new chapters on employee engagement and the impact of the exponential increase in technology, this latest edition features all new examples, updated approaches to effective recognition and rewards systems, tips for stimulating and fostering innovation and creativity, and productive ways to embrace and empower the multi-generational workforce, including Millennials and future generations. This timely update tackles the changes in the contemporary work environment, while providing step-by-step instructions and proven practices that have been adopted by Daniels global clients, from startups to Fortune 100 companies. Learn how to: Create effective recognition and rewards systems that are positively reinforcing to employees Stimulate innovation and creativity in exciting new ways Understand fluency as an efficient way to reduce training costs and increase training effectiveness for all employees Engage employees in ways that lead to improved performance and a stronger culture Motivate and empower the multi-generational workforce Understand and shape how technology is affecting employee behavior for better and worse

The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it. You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be. Using the research-based, scientifically-grounded Bates Executive Presence Index Bates ExPI you can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can: * Develop your presence in and out of the boardroom * Engage, inspire, align, and move others to act and succeed * Strengthen teams, drive change, and lead with incredible confidence * Make a real and lasting impact on your company, your career, and your life Bates groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. You ll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. . You ll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own. Whether you re taking on a new executive position, facing new and exciting challenges, trying to build better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.

Bogen henvender sig til ledere, konsulenter og arbejdsmiljørepræsentanter samt alle andre, der kan have brug for mere viden om trivsel og mistrivsel i organisationer i forbindelse med forandringsprocesser. Bogen præsenterer en model, tilstandsmodellen, som kan tydeliggøre og afdække modsætninger og ubalancer i oplevelser og opfattelser blandt ledere og medarbejdere under forandringer. Tilstandsmodellen undersøger på såvel individ, gruppe som systemniveau og lægger dermed op til en bred forståelse af trivsel og arbejdsmiljø i organisationer. Mange forandringsprocesser mislykkes eller trækkes unødigt ud, når dette undersøgelsesarbejde udelades og det er håbet, at denne bog kan bidrage til at opretholde eller gendanne trivsel på arbejdspladser under forandringer.

Have you ever wanted to write a book but didn't know how to get started? Have you ever wondered what it takes to self publish a book? If you have ever asked yourself these questions, then this book is for you.In this book, I will show you some methods that I've used to set up a successful self-publishing business. I will tell you some of the tricks and tips that I've learned along the way that have helped me establish a regular, repeatable business with a stable side income. I will show you some of the tools that are available that can help you as a self-published author.Creating content on a consistent schedule is one of the keys to having a successful publishing business. I will describe the process that I use to help me do this. In addition to this process, I will also give you some tips for those times where you're stuck. I will show you some of the things you can do to get your writing back on track. I will also describe in detail all of the steps necessary to publish both a hard copy book and an ebook on Amazon Kindle.I round out this book with some motivation of why being a self-published author is such a unique opportunity and why it might be such an excellent fit for anyone who wants to write part-time or full time. 

This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.This book helps in achieving that goal by showing the reader how to:* Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing* Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose* Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing* Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing* Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposalsThis book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Your ultimate go-to project management biblePerform Be Agile! Time-crunch! Right now, the business world has never moved so fast and project managers have never been so much in demand--the Project Management Institute has estimated that industries will need at least 87 million employees with the full spectrum of PM skills by 2027. To help you meet those needs and expectations in time, Project Management All-in-One For Dummies provides with all the hands-on information and advice you need to take your organizational, planning, and execution skills to new heights.Packed with on-point PM wisdom, these 7 mini-books--including the bestselling Project Management and Agile Project Management For Dummies--help you and your team hit maximum productivity by razor-honing your skills in sizing, organizing, and scheduling projects for ultimate effectiveness. You'll also find everything you need to overdeliver in a good way when choosing the right tech and software, assessing risk, and dodging the pitfalls that can snarl up even the best-laid plans.* Apply formats and formulas and checklists* Manage Continuous Process Improvement* Resolve conflict in teams and hierarchies* Rescue distressed projects

Ever feel like you''re so busy and stressed that you forget to breathe? This book is for all of us struggling on with the multiple demands of jobs that never seem to end and the complexities of home lives. All of which can lead to exhaustion, unhappiness, burn-out or depression--this book offers a road map of practical, effective solutions.This book is for people who are struggling with the multiple demands of jobs that never seem to end and the complexities of their home lives. Struggling on without thinking through how to make it work can lead to exhaustion, unhappiness, burn-out or depression. No Time To Breathe presents practical ideas that come out of Dr Bill Mitchell''s clinical experience in getting people back to a zone of better energy, balance, fulfillment and more balanced ways of thinking about themselves. Through case studies of the everyday lives of people in many walks of professional life, we see how many of us can accidentally set off down a pathway that takes us away from our previously healthy robust selves--often without recognizing it. When we can no longer stabilize our emotions and protect our energy we become overwhelmed, and rather than confident become self-doubting, guilty and anxious. This book describes three key building blocks of a balancing system to keep us within the energized healthy zone, in spite of the pressures we are under at work and at home. These are: self-awareness, an understanding of the physiology of energy, and a willingness to lead a more decisions-based life for better balance and effective working. Together, these form an overarching empowered mindset, freeing us from the mental habits that lead us to de-prioritize time for ourselves. And leading to far happier outcomes than feeling trapped and helpless, or walking away from career paths into which we have invested years of our lives.