Ledelse og strategi

The critically-acclaimed, darkly hilarious take on Management Consulting, soon to be a hit on Showtime, starting in January 2012.

The new edition of this bestselling text is more international, with updated content and examples to explain alternative ways of thinking about management and managing people.

Natalie Nixon''s new book provides a fresh primer on how to cultivate creativity in the workplace." Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it''s the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

The faculty of the National Preparedness Leadership Initiative at Harvard University distill their extensive research and experience to teach you how to become a better leader every day, while giving you the tools to handle the inevitable crises that come your way.

As a psychoanalyst and leadership professor let loose in the world of renowned global organizations-as a passionate educator and scholar, or just a human being at the receiving end of heart-rending emails-he examines the pitfalls of leadership and the challenges for the professionals who work with senior executives in today's AI-focused world.

A perfect pocket guide to the new way of doing business for a new generation

Now revised and updated, here is a wise and practical book for achieving ultimate business success by identifying and rectifying the small problems -- the "broken windows" -- that can sink a business.

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results.

Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

Project governance, investment governance, and risk governance precepts are woven together in Self-Service Data Analytics and Governance for Managers, equipping managers to structure the inevitable chaos that can result as end-users take matters into their own handsMotivated by the promise of control and efficiency benefits, the widespread adoption of data analytics tools has created a new fast-moving environment of digital transformation in the finance, accounting, and operations world, where entire functions spend their days processing in spreadsheets. With the decentralization of application development as users perform their own analysis on data sets and automate spreadsheet processing without the involvement of IT, governance must be revisited to maintain process control in the new environment.In this book, emergent technologies that have given rise to data analytics and which form the evolving backdrop for digital transformation are introduced and explained, and prominent data analytics tools and capabilities will be demonstrated based on real world scenarios. The authors will provide a much-needed process discovery methodology describing how to survey the processing landscape to identify opportunities to deploy these capabilities. Perhaps most importantly, the authors will digest the mature existing data governance, IT governance, and model governance frameworks, but demonstrate that they do not comprehensively cover the full suite of data analytics builds, leaving a considerable governance gap.This book is meant to fill the gap and provide the reader with a fit-for-purpose and actionable governance framework to protect the value created by analytics deployment at scale. Project governance, investment governance, and risk governance precepts will be woven together to equip managers to structure the inevitable chaos that can result as end-users take matters into their own hands.

In the tradition of Radical Candor, a highly-respected Silicon Valley expert shows that in an age of ultra-transparency, companies that do not think seriously about a crucial element of corporate culture - in this case, integrity - are destined to fail.

Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.

This Visitor Log Book notebook is a perfect and ideal way you can track and keep record of your visitors sign in and out.

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

We work feverishly to make ourselves happy. So why are we so miserable? This manifesto helps us break free of our unhealthy devotion to efficiency and shows us how to reclaim our time and humanity with a little more leisure.