Ledelse og strategi

Written in a lively and engaging way, this textbook uses numerous figures, examples, cases, digital resources among other elements to provide readers and instructors with the most current resources to make the learning process for aspiring, new and seasoned managers of projects more interesting and relevant than any other competitors.

Authored by veteran public relations expert Edward Segal, Crisis Ahead is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN.

Combining classical scenario thinking (the gentle art of perception) with the analytical power of big data and artificial intelligence, Real Time Strategy presents the decision making of the future which enables decision makers to develop dynamic strategies, monitor their validity, and react faster.

This book tells you how to lead and leverage an ecosystem of partners to gain competitive advantage and grow your profits.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts.

In this book, David Clutterbuck bridges the gap between what is known about team learning and coaching and the practical experience of managers and team coaches.

This is a "Self-help workbook" providing a guideline of how to set up, operate, or position a non-governmental organization (NGO) with an idealistic mission. For persons working with, or exploring the potentials of a redefined role of NGOs in the scheme of things, it contains a reference framework with clarifying materials.

Axiom Business Book Award Winner 2021 Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether its worth investing your time, energy and money? Trying to work out your next step? Put it to The Really Good Idea Test! Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.

"This text has been prompted by the impact of technology, but it's not about microchips, databases and algorithms. It's about humans. Particularly, humans' response to how AI is transforming our world. The author offers a development path through this emerging landscape. In a world that's changing at a dizzying pace, the text encourages to become an even more human human"--

Clearly explains the background of social design- and shows how it can change everything in our world, from businesspractices to human interactions.

Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.

From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet's next big thing: the blockchain.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:Understand your customer's buying centerIntegrate your sales and marketing operationsAssess your business cycle and its impact on your sales forceTransition away from solution salesLeverage the power of micromarketsIntroduce tiebreaker selling and consensus sellingMotivate your sales force properlyThis collection of articles includes "e;Major Sales: Who Really Does the Buying,"e; by Thomas V. Bonoma; "e;Ending the War Between Sales and Marketing,"e; by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; "e;Match Your Sales Force Structure to Your Business Life Cycle,"e; by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; "e;The End of Solution Sales,"e; by Brent Adamson, Matthew Dixon, and Nicholas Toman; "e;Selling into Micromarkets,"e; by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; "e;Dismantling the Sales Machine,"e; by Brent Adamson, Matthew Dixon, and Nicholas Toman; "e;Tiebreaker Selling,"e; by James C. Anderson, James A. Narus, and Marc Wouters; "e;Making the Consensus Sale,"e; by Karl Schmidt, Brent Adamson, and Anna Bird; "e;The Right Way to Use Compensation,"e; by Mark Roberge; "e;How to Really Motivate Salespeople,"e; by Doug J. Chung; and "e;Getting Beyond 'Show Me the Money,'"e; an interview with Andris Zoltners by Daniel McGinn.

Does it seem like you never have enough time to get everything done? Keeping on top of your tasks, deadlines, and work schedule can be daunting. Managing Time quickly walks you through the basics. You'll learn to:Assess how you spend your time nowPrioritize your tasksPlan the right time to work on each oneAvoid procrastination and interruptionsDon't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

Dynamics 365 Finance and Supply Chain Management delivers the infrastructure to allow businesses to achieve growth and make better decisions using scalable and contemporary ERP system tools. With more than 100 practical, self-contained tutorials, this book helps you to create and extend real-world solutions using Dynamics 365 Finance and ...

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world.Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes:.NEW tools to assess product management acumen.NEW methodologies and tools for assessing and improving product strategy.NEW and updated chapters on people, processes, and products that create unique customer experiences.NEW ways to think about phased and agile product development

'The Values Compass takes us into the hearts, minds, and traditions of the cultures and people of the world. It demonstrates how interconnected we are and how the divisions that exist between us stem from narrow self-interest rather than concern for the good of our human family. I hope that the book will contribute to making our world a happier place.' The Dalai Lama 'The Values Compass is a fresh, engaging and eye-opening guide to understanding ourselves and others in the most profound and practical ways.' Deepak Chopra Every day, whether we acknowledge it or not, we make decisions based on what we believe in. The choices, challenges, or opportunities facing us - and how we engage with them - in politics, family, relationships, work, and play reveal something important about our character, desires, and personality to ourselves and to others. When those values align and are shared by a single population, they have the power to transform a nation and teach the world valuable lessons about success. In The Values Compass, Mandeep Rai explores this concept by taking 101 distinct countries and identifying a single key value in each that is represented throughout its history, geography, and culture in the hope that we may find a way to incorporate those values into our own lives. From India's 'faith' to Vietnam's 'resilience', Argentina's 'passion' to Singapore's 'order', Australia's 'mateship' to Uganda's 'heritage' and from Malta's 'community' to Sri Lanka's 'joy', we may all find something of ourselves in others and succeed together as a result. This is an insightful and readable collection of profiles that open our eyes to the world around us, and in turn help us reflect on which values matter, last, and have the power to create change.

In this book . . . Nicolas Vandeput hacks his way through the maze of quantitative supply chain optimizations. This book illustrates how the quantitative optimization of 21st century supply chains should be crafted and executed. . . . Vandeput is at the forefront of a new and better way of doing supply chains, and thanks to a richly illustrated book, where every single situation gets its own illustrating code snippet, so could you. --Joannes Vermorel, CEO, Lokad Inventory Optimization argues that mathematical inventory models can only take us so far with supply chain management. In order to optimize inventory policies, we have to use probabilistic simulations. The book explains how to implement these models and simulations step-by-step, starting from simple deterministic ones to complex multi-echelon optimization. The first two parts of the book discuss classical mathematical models, their limitations and assumptions, and a quick but effective introduction to Python is provided. Part 3 contains more advanced models that will allow you to optimize your profits, estimate your lost sales and use advanced demand distributions. It also provides an explanation of how you can optimize a multi-echelon supply chain based on a simple-yet powerful-framework. Part 4 discusses inventory optimization thanks to simulations under custom discrete demand probability functions. Inventory managers, demand planners and academics interested in gaining cost-effective solutions will benefit from the "do-it-yourself" examples and Python programs included in each chapter. Events around the book Link to a De Gruyter Online Event in which the author Nicolas Vandeput together with Stefan de Kok, supply chain innovator and CEO of Wahupa; Koen Cobbaert, Director in the S&O Industry practice of PwC Belgium; Bram Desmet, professor of operations & supply chain at the Vlerick Business School in Ghent; and Karl-Eric Devaux, Planning Consultant, Hatmill, discuss about models for inventory optimization.The event will be moderated by Eric Wilson, Director of Thought Leadership for Institute of Business Forecasting (IBF):https://youtu.be/565fDQMJEEg