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Markedsføring

Markedsføring har gradvis blitt et bredt konsept som gjelder innenfor flere områder. Det er mange forskjellige måter å jobbe med markedsføring på, enten det er digital markedsføring eller analogt via skilt eller lignende. Derfor har vi et variert utvalg med bøker av eksperter på fagfeltet. Vi har bøker skrevet av tidligere giganter på markedet med forskjellige syn på dagens marked, samt hvordan du kan sikre en god posisjonering. I tillegg har vi også lærebøker som er laget med det spesifikke målet om å lære leseren så mye som mulig i faget. Hvis du er i ferd med å lære og forstå markedsføring, har vi gode bøker spesielt for dette. Sjekk utvalget vårt og se om du finner inspirasjon til ditt kommende prosjekt!
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  • Spar 11%
    - Frameworks - Tools - Cases
    av Sascha Hoffmann
    816

    The book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students."The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de"The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO Kleinanzeigen From the content: Introduction to Digital Product Management - User-Centered Product Visions - Product Discovery - Validation of Product Ideas in the Market - Alignment - How to Achieve Good Coordination - Impact-Oriented Product Management with OKR - Product Delivery - Lateral Leadership in Product Management - Product Owner and Scrum Master - Understanding User Experience - Data Analytics - Growth - The Matter of Growth - Holistic Understanding of Product Management - The Agile Transformation of Hanseatic Bank

  • - How to Penetrate Emerging Markets and Expand Your Customer Base
    av Robert Ebo Hinson
    699 - 1 748

    In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them relatively low-cost opportunity to leapfrog the competition in developed markets. Social media provides enormous opportunities and challenges; the platforms can help users to share personal thoughts and experiences with friends, relations, and business partners instantly. For instance, this could provide users including owners of small or large businesses unlimited opportunities to attract new customers, maintain existing customers more efficiently, low barriers to doing business, create innovative business models, and spur economic development. Firms in EMDES are using social media to influence consumers to expand. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and Twitter create tremendous new growth opportunities for businesses. Powered by social media, the public and private sectors in emerging markets can find leapfrogging solutions and work together to reduce poverty and inequality while boosting economic mobility and prosperity. It is, therefore, not surprising to observe that many firms in EMDEs are incorporating social media metrics into their marketing communications and customer relationship management activities in the quest for reaching and engaging with customers. In view of this, the level of creativity demonstrated in producing the content (e.g., messages, pictures, videos) coupled with the perceived understanding of the shared content are more likely to elicit varying experiences among participants. For instance, features of contents advertised or shared on social media in relation to brands are likely to result in behavioral responses on the part of the customer. Further, the authors found that consumer engagement with brands on a firm's social media platform is more likely to influence positive user-generated contents on the part of the customer. Such practices could drive and enhance customer-brand relationship. As a result, it is essential for firms and scholars to gain deeper consumer insights on why they use social media, their motivation in participating in online social media engagement practices, and the potential effects of such practices in enhancing brand performance. In this vein, the potential role of social media in marketing management is essential to understand. In addition, the authors advocate for a need to extend research on social media to shed more light on how branded social content influence consumer engagement behaviors. Further, they call for a need to deepen our understanding on the effects of contextual support of firms' social media platforms on consumer motivations in consuming, searching, sharing, participating, contributing and playing. Also, as businesses embrace social media solutions, new challenges have emerged in the corporate adoption, utilization, integration, and implementation of social media in EMDEs. Hence, the need to provide solutions to tackle the challenges of social media in EMDEs. This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these could be integrated in the firms' operational activities in creating a competitive advantage. This book seeks to provide practical guidance on the use of social media in the firm's operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing in both undergraduate and graduate programs as well as executive training for practitioners.

  • - APPROCCIO STRATEGICO AL MARKETING AZIENDALE TRADIZIONALE E DIGITALE: Testare e Scalare il Mercato dal Tradizionale al Digitale Raggiungendo Il Successo
    av Alessandro Romano
    211,-

    STRATEGIE MARKETING 4.0: APPROCCIO STRATEGICO AL MARKETING TRADIZIONALE E DIGITALE- testare e scalare il mercato dal tradizionale al digitale raggiungendo il successoIl marketing è una disciplina in continua evoluzione, che richiede una visione strategica e una capacità di adattarsi ai cambiamenti del mercato, dei consumatori e delle tecnologie. Il marketing tradizionale, basato su strumenti come la pubblicità, la promozione e la distribuzione, non è più sufficiente per competere in un mondo digitale, dove i clienti sono sempre più informati, esigenti e connessi.Per avere successo nel marketing 4.0, bisogna integrare il marketing tradizionale con il marketing digitale, sfruttando le potenzialità dei social media, del web, del mobile e delle nuove tecnologie emergenti, come l'intelligenza artificiale, il big data e l'internet delle cose. Bisogna inoltre essere in grado di analizzare le prestazioni e misurare i risultati delle proprie azioni di marketing, per ottimizzare le risorse e migliorare il ritorno sull'investimento.Questo libro ti offre una guida completa e aggiornata per affrontare le sfide del marketing 4.0, con un approccio strategico e pratico. Ti spiega come: Definire la tua strategia di marketing aziendale, in base alla tua missione, visione, obiettivi e vantaggio competitivoCreare il tuo branding di comunicazione aziendale, per costruire una reputazione solida e differenziarti dalla concorrenzaSviluppare il tuo marketing digitale e social media, per raggiungere e coinvolgere il tuo pubblico target, generare lead e conversioni, e creare relazioni durature con i tuoi clientiAnalizzare le tue prestazioni e misurare i tuoi risultati, utilizzando strumenti come il web analytics, il social media analytics e il marketing dashboardAffrontare il marketing internazionale e la globalizzazione, per espandere il tuo mercato e adattarti alle diverse culture e preferenze dei consumatoriRispettare l'etica e la responsabilità sociale d'impresa nel marketing, per agire in modo trasparente, sostenibile e rispettoso degli stakeholderInnovare e anticipare le tendenze future nel marketing aziendale, per cogliere le opportunità e i vantaggi competitivi offerti dalle nuove tecnologie e dai nuovi scenariIl libro è strutturato in nove capitoli, che coprono tutti gli aspetti del marketing 4.0: Introduzione al marketing aziendaleStrategia di marketing aziendaleBranding di comunicazione aziendaleMarketing digitale e social mediaAnalisi delle prestazioni e misurazione dei risultatiMarketing internazionale e globalizzazioneEtica e responsabilità sociale d'impresa nel marketingInnovazione e tendenze future nel marketing aziendaleConclusioni e azioni da intraprendereSTRATEGIE MARKETING 4.0 è il libro che ti serve per diventare un esperto di marketing, in grado di testare e scalare il mercato dal tradizionale al digitale, raggiungendo il successo.Acquista ora il libro e inizia il tuo percorso verso il marketing 4.0!

  • - Self Proven Strategies for Agile Business Growth
    av Lewis Madison
    146,-

    In the ever-evolving landscape of entrepreneurship, where uncertainty is the only certainty, "Lean Startup Marketing" emerges as a beacon for modern businesses navigating the turbulent waters of growth.This comprehensive guide transcends conventional marketing paradigms, offering a roadmap tailored for agile, resource-conscious startups seeking sustainable expansion. Grounded in the principles of lean methodology, this book demystifies the intricate interplay between marketing strategies and business growth. It equips entrepreneurs with practical insights and proven tactics to thrive in dynamic markets where adaptability reigns supreme. Through a fusion of theoretical frameworks and real-world case studies, "Lean Startup Marketing" empowers readers to forge their own path to success by embracing experimentation, iteration, and data-driven decision-making. Delving into the core principles of lean startup methodology, the book illuminates the importance of rapid prototyping, customer feedback loops, and continuous improvement cycles in crafting a robust marketing strategy. From identifying minimum viable audiences to leveraging innovative channels, each chapter offers actionable steps and thought-provoking exercises designed to foster a culture of innovation and resilience. Furthermore, "Lean Startup Marketing" transcends the confines of traditional marketing literature by addressing the symbiotic relationship between product development and marketing execution. It underscores the significance of alignment between product-market fit and marketing messaging, advocating for a holistic approach that transcends siloed departmental structures. Through a blend of strategic foresight and tactical acumen, readers embark on a transformative journey towards sustainable growth and market differentiation. Whether you're a fledgling startup or a seasoned entrepreneur, this book serves as a compass, guiding you through the intricacies of modern marketing and positioning your venture for long-term success in an ever-changing landscape. In essence, "Lean Startup Marketing" is more than just a book; it's a manifesto for a new era of entrepreneurship-one defined by adaptability, innovation, and the relentless pursuit of customer-centric excellence. Embark on your journey towards agile business growth today and unlock the untapped potential within your startup.

  • - Developing a Strategic Guide To Scale Up a Successful Side Hustle
    av Christopher V Matthews
    111

    Get familiar with the straightforward three-step process that enabled me to go from being a broke customer service representative with over fifty thousand dollars in school loan debt to being an Internet marketer who makes a million dollars... Forget about all of the nonsense and filler! For the purpose of escaping the rat race, firing my employer, and achieving genuine living independence, this book exposes the straightforward method of beginning a low-cost internet side hustle and increasing it quickly.It is intended to be a brief read that will get you up to speed on how to create a company online between the years 2023 and beyond in a short amount of time. This book will help you cut through all of the noise and hype that is being sold by so many people in the "make money online" and "internet marketing" area. The author has twenty years of experience generating income online independently as an affiliate marketer and course builder.This course will provide you with a comprehensive grasp of the tools, technology, and mentality that are need to achieve true success online with your own digital company. There is no need for attending pricey classes... We do not need any specialized software, expertise, or equipment. It is not necessary to have any previous expertise in web development or publishing in order to get started. Regrettably, there is an entire business that is developed on selling you fake courses that cost $1997 and are based on overhyped webinars that you do not need. Which is why I spent time to develop this book for you. A quick-to-read eBook that will offer you the 'big picture' of what it takes to start a true company online that can produce cashflow on autopilot.This is the easy handbook you need to learn what it takes to be successful online in 2023 and beyond.It's time for you to discover the best method to create a company online, now.Click on the button now

  • - los secretos del mítico Dan S. Kennedy
    av Ediciones Esencia
    206

    Esta síntesis de "Direct marketing for non-direct marketing business" ha sido cuidadosamente curada para difundir los principios del pensamiento Kennedy en espanol. Forma parte de la famosísima serie de libros "No B.S." (que se puede traducir como "Sin tonterías") creada por Dan Kennedy. Este libro ha sido escrito exclusivamente para los propietarios de negocios tradicionales (tiendas, consultorios dentales, supermercados, lavanderías, peluquerías, consultorías, restaurantes, etc.) que atienden a un mercado local con el objetivo de transformar sus actividades en máquinas de hacer dinero a través del direct marketing. Dan Kennedy es uno de los más influyentes e importantes figuras del marketing de respuesta directa y, lamentablemente, sus libros están disponibles solo en inglés. Aunque esta es una versión extremadamente sintetizada y sin las imágenes originales, estamos convencidos de que puede servir de trampolín para aquellos que no conocen bien el inglés, pero que desean profundizar y aplicar su pensamiento. El propósito de esta síntesis es puramente divulgativo; no pretendemos en ningún modo reemplazar el libro original de Dan Kennedy.

  • - How To Make Your First $1,000 With No Experience
    av John William
    215

    Imagine making your first $1,000 on the Internet with no experience. If you are tired of searching and being told that you can generate instant millions with 3 clicks and you're looking for a simple step-by-step strategy to making real money? Affiliate Marketing For Newbies is the blueprint for you... The truth is that you can create multiple streams of income with income-generating websites. The problem is that it can not be done overnight and with "3 simple clicks." No matter what you've heard in the past by most 'Internet Gurus.' The best and only secret to building wealth online is to start wherever you are and scale up your online business from there. In the guide, "Affiliate Marketing For Newbies", you'll receive a simple 7-step strategy to build highly profitable websites that'll help you make your first $1000. This guide provides a replicable system that works in many niches in the market. Stop listening to the lies by so called "Internet Gurus" promising you the world. By now you've probably heard of the click button software that will make all of your dreams come true. You and I know that it's all BULL! Such software does not exist and the sooner you realize that success requires a daily commitment, the more successful you'll become. Once you hit your $1,000 goal, there is nothing that can stop you from making $2,000, $10,000, $50,000 or even $100,000. Once you understand this process you'll be able to teach it to others and scale your business. In this book you'll learn how to: Find Profitable NichesThe 50 Best Niches For Affiliate Marketing In 2024Locate Offers That Match Your Markets NeedsBuild Websites With 4 ToolsWrite High-Converting PagesHighly Converting Email Opt-In HeadlinersBuild High-Quality Back-links To Your SiteExpand Your Web TrafficScale Your Business For Full-Time IncomeIf you want to learn how to make your first $1,000 on the internet with no experience, start your online business today by downloading this beginners research guide, follow each step and scale up once you have your first $1000 breakthrough. Best of luck to you!

  • - Master the Act of Storytelling, Make Irresistible Offer and Implement the Experts Secrets
    av Robert Donald
    116

    $1,000 a week. It's a decent living. But is it thrilling? Is it world-changing? Is it the kind of income that lets you finally break free and live life on your own terms? Probably not. But what if I told you that you could reach $10,000 a week in just seven days? "1-Week Marketing Plan" isn't some empty promise. It's a battle-tested blueprint, packed with the exact strategies I used to skyrocket my own business from struggling to soaring. You'll learn: The Storytelling Science: Harness the power of data to craft narratives that resonate with your ideal customers.The Offer Equation: Crack the code to creating deals that are impossible to refuse.The Expert's Automation Arsenal: Deploy proven systems that automate your marketing and free up your time to focus on what matters most.Ready to ditch the paycheck purgatory and step into the arena of marketing champions? Stop wishing, start winning!Get your copy of "1-Week Marketing Plan" now and watch your business rise from the ashes.

  • - Personal Branding guide
    av Keren Levi-Faran
    399,-

    Your Brand Compass: Unveiling Your Brilliance in a Crowded WorldWelcome, seeker of purpose, entrepreneur of your destiny, and brand architect! This guide is your map, compass, and treasure chest as you embark on crafting a personal brand that resonates, inspires, and sets you apart in the digital landscape.Forget cookie-cutter templates and one-size-fits-all formulas. This isn't about chasing trends or imitating others. This is about peeling back the layers, unearthing your unique values, passions, and strengths, and weaving them into a brand that shines as brightly and authentically as you do.

  • av John Kremer
    179,-

    The sooner you write a book, the better (for you and your business). Books give you credibility and authority. Books build your expertise and your value. Books enable you to grow your business. As an author, you become qualified to speak, to coach, to consult, even to build and sell other products. In this book I showcase and describe 67 reasons why you should write a book. Pick one or two reasons, and start writing your book. It's that simple.

  • - A Step-by-Step Guide to Elevate Your Content Marketing Strategy
    av Atlas Insight
    370,-

    Embark on a transformative journey through the dynamic world of content marketing with "Content Mastery Blueprint." This comprehensive ebook serves as your trusted guide, unveiling the secrets to crafting compelling content that captivates your audience and propels your brand to new heights.Unlock the step-by-step framework meticulously designed to demystify content creation, distribution, and optimization. Dive into proven strategies that seamlessly integrate storytelling, SEO mastery, and social media prowess, empowering you to build an unshakable online presence.Whether you're a seasoned marketer seeking fresh perspectives or a budding entrepreneur eager to navigate the digital landscape, this ebook is your compass. Uncover the art of engaging your audience, fostering brand loyalty, and driving measurable results through content that resonates.

  • - The ultimate guide on how to sell using sales objections and sales closing tips to help you sell better
    av Nick Roland
    157

    You have never read a business book like this one before. Filler or fluff are absent. Only practical, hard-hitting tactics that you can implement immediately to significantly increase sales for your company. You'll learn the following in "HOW TO SELL LIKE A PRO" - How to handle sales objections in a professional manner- Ethics of sales closure: Developing your ability to close deals- What are the common mistakes affiliate marketers make? This book provides you with an all-inclusive, detailed blueprint for the most effective sales and marketing strategy ever implemented in any sector of the economy. It's really quick and easy to use. Every step is included. This can be applied to any industry, business, and type of sales! And it really isn't like anything you've ever heard of or seen! Get a copy of this book right away, and use it to attract as many clients, customers, and sales as you can manage.

  • av Jimmy Fajardo
    156

    Are you ready to unravel the secrets of neuromarketing and transform your pricing strategies? Dive into "Neuromarketing: Advanced Strategies to Boost Price Value," a comprehensive guide that will change the way you understand and apply pricing in today's market.In its 36 captivating chapters, you will explore from emotional connection to innovative strategies backed by artificial intelligence. Discover how neuroscience can segment consumers and how colors, words, and price psychology impact purchasing decisions.Imagine having the power to set prices that generate positive sales, tailor them to consumer needs, and leverage the influence of brands, reputation, and exclusivity. This book provides practical keys to unlock that desire to stand out and thrive in a competitive market.Don't waste any more time! Transform your neuromarketing approach, apply proven strategies, and take your business to the next level. Act today and take the first step toward success!

  • - Profiting from AI in the Digital World
    av Tiki Harmon
    124

    Clicks and Algorithms: Profiting from AI in the Digital World is a comprehensive guide that illuminates the path for entrepreneurs and business owners to harness the power of artificial intelligence (AI) in the realm of online business. This book offers a deep dive into the transformative role AI plays in various aspects of digital entrepreneurship, from e-commerce and social media marketing to content creation and data analytics.Structured into 20 insightful chapters, the book begins by introducing readers to the AI revolution in online business, laying a foundation of understanding AI's basics tailored for digital entrepreneurs. It then progresses to specialized applications, such as leveraging AI in e-commerce for personalization, automating customer service with chatbots, and optimizing search engine strategies using AI.Further chapters explore the integration of AI in email marketing for enhanced personalization and efficiency, and the use of AI for innovative content creation. The book also tackles the crucial role of AI in data-driven decision-making and the new approaches to affiliate marketing enhanced by predictive analytics.Advanced topics include creating AI-powered digital products, maximizing online advertising through AI algorithms, and building AI-friendly websites for dynamic user experiences. The book also delves into the use of AI in video production and monetization strategies on platforms like YouTube.Addressing the critical aspect of scaling businesses, "Clicks and Algorithms" offers strategies for growth using AI technology while balancing automation with the human touch. It responsibly covers the ethical considerations in AI for business, ensuring a holistic approach to technology.With a rich compilation of AI tools and resources, future trend predictions, and inspiring real-world success stories, the final chapters provide a practical AI action plan for readers, setting them on a course to profit in the ever-evolving digital landscape.Clicks and Algorithms is not just a book; it's a roadmap for future-focused entrepreneurs looking to navigate the world of online business with the innovative edge of AI, making it an indispensable resource in today's digital economy.

  • - Become A Copywriting Expert With This Handbook
    av Anthony A Bonaventure
    210

    The foundation of the advertising industry is powerful written content. Anthony A. Bonaventure, a renowned copywriter, offers tried-and-true rules and professional guidance in this useful book on how to write copy that will inspire, encourage, and urge customers to make a purchase. This is the definitive go-to resource for anybody looking to enter the industry and achieve limitless success.Get Your Copy Now!This is what you will get once you make a purchase: Get the list of everything you need to write a great copy.Master copywriting formulasMaster how to write attention-grabbing ad headlines, body (using the formulas), and call to actionsMaster how to write highly engaging sales copies required for your sales funnel: from ads, landing pages, video sales letter, sales copy, and email copies.Master how to write all your email sequences.Master how to use stories to embellish your high-conversion ad copy, landing page copy, sales copy, email copy, video sales letter, etc for more effective results.These and more are what you will get once you make a purchase.So trust me when I say that with this practical book, you can go from a newbie to a professional in a matter of hours. Professionals can improve their skills in a matter of hours, too. The marketing departments of companies or firms can use it for training, or retraining of their marketing staff. Social media advertising managers can use it to improve their service, giving them a holistic view of a sales funnel. For those who want to work remotely from anywhere in the world, this is also your chance to turn the tables. And lots more. Getting this book is like procuring a gold mine, and like the gold mine, the potential is indeed limitless.Get Your Copy Now!

  • - A Guide to Achieving a Net Worth Exceeding $100 million from Scratch
    av Traci Fischer
    136

    Are you weary of financial stagnation, grappling with unmet ambitions in a flooded market of financial advice? Look no further. "THE NINE-FIGURE MENTALITY" isn't just a book; it's your passport to reshaping financial destinies.

  • av Jimmy Fajardo
    148,-

    ¿Estás listo para desentrañar los secretos del neuromarketing y transformar tus estrategias de precio? Sumérgete en "Neuromarketing: Estrategias Avanzadas para Potenciar el Valor del Precio", una guía completa que cambiará la forma en que comprendes y aplicas el precio en el mercado actual.En sus 36 cautivadores capítulos, explorarás desde la conexión emocional hasta las estrategias innovadoras respaldadas por la inteligencia artificial. Descubre cómo la neurociencia puede segmentar a los consumidores y cómo los colores, las palabras y la psicología del precio impactan en las decisiones de compra.Imagina tener el poder de establecer precios que generen ventas positivas, adaptarlos a las necesidades de los consumidores, y aprovechar la influencia de las marcas, la reputación y la exclusividad. Este libro te brinda las claves prácticas para desbloquear ese deseo de destacar y prosperar en un mercado competitivo.¡No pierdas más tiempo! Transforma tu enfoque de neuromarketing, aplica estrategias probadas y lleva tu negocio al siguiente nivel. ¡Actúa hoy y da el primer paso hacia el éxito!

  • - La guía definitiva para principiantes. Vol 1.
    av Alejandro Monasterio
    200

    ¡Bienvenido a "Aprende SEO desde 0"! Este volumen es la guía definitiva para principiantes en 2024 que desean sumergirse en el fascinante mundo del SEO. Diseñado para ser tu compañero de confianza, este libro te llevará de la mano desde los conceptos más básicos hasta las estrategias esenciales para optimizar tu presencia en línea. Descubre la esencia del SEO con una explicación sencilla y accede a las herramientas y tácticas más actuales. Este no es solo un libro, es tu entrada a la maestría en SEO. Con ejemplos prácticos, consejos expertos y las últimas tendencias del 2024, estarás listo para conquistar los motores de búsqueda y destacar en el mundo digital. Características Destacadas: Definición sencilla de SEO.Estrategias optimizadas para principiantes.Herramientas y tácticas actualizadas para el año 2024.Ejemplos prácticos y casos de estudio.Técnicas probadas para mejorar la visibilidad en línea.Prepárate para desbloquear el potencial de tu sitio web y llevarlo al siguiente nivel. No importa si eres un emprendedor, blogger o dueño de un pequeño negocio, "Aprende SEO desde 0" te brinda las herramientas esenciales para triunfar en el competitivo mundo digital. ¿Qué Encontrarás Dentro?Capítulo 1: Descubre la esencia del SEO y por qué es la clave para el éxito en línea. Aprende la definición sencilla y los beneficios cruciales para tu sitio web.Capítulo 2: Sumérgete en la optimización on-page con aspectos técnicos vitales como estructura de URLs, etiquetas title y meta description, contenido optimizado y más.Capítulo 3: Construye autoridad con estrategias off-page, desde la obtención de backlinks de calidad hasta el guest posting y la potenciación a través de redes sociales.Capítulo 4: Explora herramientas SEO imprescindibles como Google Analytics y Search Console. Domina los KPIs clave para medir y mejorar tus resultados.Capítulo 5: Evita errores comunes con ejemplos prácticos y soluciones efectivas para mantener tu estrategia en la senda del éxito.Capítulo 6: Desentraña los secretos de la investigación de palabras clave, desde entender la intención de búsqueda hasta optimizar tu contenido con las mejores keywords.Capítulo 7: Impulsa tu presencia local con estrategias SEO específicas, desde la optimización en Google My Business hasta la promoción en Google Maps.Capítulo 8: Transforma tu tienda online con SEO para ecommerce, desde la optimización de productos hasta la arquitectura de información y el contenido centrado en la intención de compra.Capítulo 9: Sumérgete en el mundo móvil con SEO adaptado a dispositivos, velocidades de carga optimizadas y contenido preparado para resultados de voz.Capítulo 10: Mantente a la vanguardia con las últimas tendencias de SEO, desde técnicas innovadoras como featured snippets y PWA hasta la aplicación de IA y machine learning.Capítulo 11: Construye enlaces de manera ética con estrategias avanzadas de linkbuilding white hat, relaciones públicas y contenidos virales.Capítulo 12: Comprende las diferencias entre SEM y SEO, aprende a integrar ambas estrategias para maximizar resultados y optimiza campañas de pago para un SEO duradero.¡Atrévete a Transformar tu Presencia en Línea!Aquí tienes la oportunidad de abrir las puertas al éxito digital. ¡Desata todo el potencial de tu sitio web y destaca en los motores de búsqueda! ¡Inicia tu viaje hacia el éxito digital hoy mismo con el Vol. 1 de esta guía completa!

  • - A complete Accelerator guide on how to discover your business, start it and close sales crazily.
    av Annastasia Nze
    168

    You can start from where you are right now to a level where nothing else can stop you. This few paged book contains in it everything you need to know on how to make it big not just in business but life in it's entirety. I poured out my heart in this book because I know it'll pass a message to anyone reading it. Digest every part of this book. Do not skip anything. If the techniques written in this book don't work for you, kindly ask for a refund. I am Nze Annastasia Chikodi, a medical doctor and a digital marketing expert. I am popularly known as d_affiliate doc on Twitter. You are probably wondering how I'm combining the both. Don't worry, in the course of reading this book you'd know. My journey as a digital marketer has been an amazing one. I major on Affiliate marketing but this book goes beyond Affiliate marketing. It talks about how to start your online business and how to sell anything to anybody crazily. I have trained and still train hundreds of people on the online space and I'm proud to say that they are doing amazingly well. Most of them are earning in 7 figures. Get this book Now to unlock your doors of financial intelligence.

  • - Changes that brings significant results
    av Loveth Maggie
    157

    In any case of your objectives, Atomic Routines offers a demonstrated system for making strides each day. Loveth Maggie, one of the world's driving specialists on propensity arrangement, offers viable techniques that will educate you precisely how to construct great propensities, break terrible ones, and ace the little behaviors that create significant results.On the off chance that you discover it troublesome to alter your propensities, the issue isn't you. The issue is your framework. Terrible propensities keep rehashing themselves, not since you do not need to change, but since you've got the off-base framework to alter. You're not coming to the level of your objectives. They drop to the level of their frameworks. Here you get a demonstrated framework that can take you to modern statures.Loveth is known for her capacity to translate complex topics into basic behaviors that can be easily applied to way of life and work. Here she draws on the foremost demonstrated thoughts from science, brain research, and neuroscience to make an easy-to-understand direct that produces great propensities unavoidable and awful propensities inconceivable.Learn how: Make Time for Modern Propensities (Indeed When Life Gets Insane)Overcome need of inspiration and resolve.Plan your environment to encourage victoryGet back on track after you strayAnd much moreAtomic Routines will alter the way you think approximately progress and success, giving you the instruments and strategies you wish to alter your propensities, whether you're a championship-winning group, an organization trusting to rethink an industry, or basically an person looking to stopped. smoking, losing weight, lessening push or accomplishing a few other objective.

  • - Boost Engagement, Reach & Brand Impact
    av Meduard Krasniqi
    210

    "Grow Your Instagram" is a user-friendly guide ideal for anyone looking to boost their Instagram presence. This book is perfect for beginners, influencers, and business owners who want to engage more effectively on Instagram.Engaging Challenges: Each section of the book includes unique challenges that encourage you to apply what you've learned. These practical challenges are designed to help you improve your skills and grow your Instagram account in real time.Quick Tips for Fast Results: Alongside in-depth advice, you'll find quick tips in every chapter. These tips are easy to understand and implement, providing immediate benefits to your Instagram strategy.Comprehensive Growth Strategies: Learn simple yet effective ways to increase your followers, create posts that resonate with your audience, and enhance overall engagement. The book covers everything from making your profile more attractive to mastering hashtag use and posting captivating content."Grow Your Instagram" is not just a typical social media guide; it's a practical toolkit filled with actionable steps. Whether your goal is to build a personal brand, boost your business's visibility, or just create a more engaging Instagram experience, this book is an invaluable resource. Its straightforward style makes complex concepts accessible, ensuring that readers of all levels can benefit from its insights. Get ready to transform your Instagram presence with this essential guide.

  • - Strategies for Turning Followers into Income
    av Meduard Krasniqi
    243

    Discover the secrets to turning your Instagram account into a profitable venture with "Make Money on Instagram." This book is an invaluable resource for anyone looking to leverage their Instagram presence for financial gain. Whether you're a complete beginner or an experienced influencer, this guide offers practical, easy-to-follow strategies to help you monetize your social media influence.Key Features of the Book: Independent Chapters: Dive into any chapter without needing to read in order. Each one stands on its own, providing flexibility in how you learn.Practical Challenges: To enhance your understanding and skills, each section includes interactive challenges. These real-world tasks help you apply what you've learned directly to your Instagram strategy.Diverse Strategies for Monetization: The book covers a wide range of methods to earn money on Instagram, from sponsored posts to affiliate marketing.Ideal for a Wide Audience: Whether you're a budding influencer, a business owner, or just curious about Instagram's money-making potential, this book is tailored for you. It offers insights and strategies that are applicable to various levels of experience and sectors.Embark on your journey to Instagram success and financial freedom with "Make Money on Instagram." Start transforming your social media activities into a profitable endeavor today!

  • - [que toda empresa debería aplicar]
    av Reginaldo Osnildo
    190

    Transforme su negocio con estrategias digitales de eficacia probada ¿Tiene una pequeña o mediana empresa y cree que podría llegar a más clientes en Internet? ¿Sabe que el marketing digital es la clave, pero no sabe por dónde empezar o qué estrategias funcionan realmente?Este libro electrónico es la solución. Lo que aprenderáMarketing digital sin complicaciones: Comprenda lo esencial del marketing digital y por qué es crucial para su negocio.Identifique a su público: Aprenda a definir y comprender a su público objetivo para orientar sus acciones de marketing.Contenido que engancha: Descubra cómo crear contenidos relevantes que atraigan e involucren a su audiencia.Redes sociales: Utiliza plataformas como Facebook e Instagram para promocionar tu empresa de forma eficaz.SEO para principiantes: Mejore la visibilidad de su sitio web con conceptos básicos de SEO.Marketing por correo electrónico eficaz: Crea campañas de marketing por correo electrónico que conviertan.Análisis de datos sencillos: Utiliza los datos para mejorar tu estrategia online.Publicidad en línea asequible: Introducción a la publicidad digital sin salirse del presupuesto.Gestión de la reputación online: Aprenda a gestionar la reputación de su empresa en Internet.Plan de acción concreto: Objetivos claros y medibles para medir el éxito de sus estrategias en línea.¿Por qué este libro electrónico? Escrito por un experto: Reginaldo Osnildo, con amplia experiencia en marketing digital y comunicación.Contenido práctico y objetivo: Centrado en estrategias aplicables y resultados reales.Paso a paso detallado: Incluye un plan de acción para aplicar las estrategias en los próximos 90 días.Ideal para PYMES: Estrategias adaptadas a la realidad de las pequeñas y medianas empresas. ¡Invierta en el crecimiento de su negocio! No pierdas la oportunidad de transformar tu presencia online. Este libro electrónico es el primer paso para liberar el potencial de su negocio en la era digital. Este libro electrónico es una inversión en el futuro de su negocio. No deje para mañana el éxito que puede empezar a construir hoy mismo. ¿Está preparado para llevar su negocio al siguiente nivel? ¡Empiece hoy mismo!

  • - [that every company should apply]
    av Reginaldo Osnildo
    189

    Transform your business with proven digital strategies! Are you running a small or medium-sized business and feel you could be reaching more customers online? You know that digital marketing is the key, but you don't know where to start or which strategies really work?This e-book is your solution! What you'll learn: Uncomplicated digital marketing: Understand the essentials of digital marketing and why it's crucial for your business.Identify your audience: Learn how to define and understand your target audience in order to target your marketing actions.Content that engages: Discover how to create relevant content that attracts and engages your audience.Social media: Use platforms like Facebook and Instagram to promote your company effectively.SEO for beginners: Improve your website's visibility with SEO basics.Effective email marketing: Create email marketing campaigns that convert.Simple data analysis: Use data to improve your online strategy.Affordable online advertising: Introduction to digital advertising on a budget.Online reputation management: Learn how to manage your business's reputation on the internet.Concrete action plan: Clear, measurable targets to measure the success of your online strategies.Why this e-book? Written by an expert: Reginaldo Osnildo, with vast experience in digital marketing and communication.Practical and objective content: Focused on applicable strategies and real results.Detailed step-by-step: Includes an action plan to apply the strategies over the next 90 days.Ideal for SMEs: Strategies adapted to the reality of small and medium-sized businesses. Invest in the growth of your business! Don't miss the opportunity to transform your online presence. This e-book is the first step towards unlocking the potential of your business in the digital age. This e-book is an investment in the future of your business. Don't put off until tomorrow the success you can start building today! Are you ready to take your business to the next level? Start today!

  • - A Suppliers' Guide
    av Goran Latkovic
    300,-

    "Strategic Partnerships in the Mining Industry: A Suppliers' Guide" by Goran Latkovic is an in-depth guide for suppliers in the mining sector, focusing on the development of strategic partnerships. This comprehensive book addresses the dynamic and challenging landscape of the mining industry. It provides insights into the industry's structure, market dynamics, and key players, along with practical strategies for identifying and seizing opportunities.The book delves into essential aspects such as understanding mining operations, building trust and credibility, and leveraging technology for sustainable practices. It guides suppliers through the nuances of communication, relationship management, and performance measurement, emphasizing the importance of adaptability and resilience in a competitive market. Additionally, the book explores future trends and opportunities, positioning suppliers to not only navigate but also thrive in the evolving mining industry.This guide is an invaluable resource for suppliers aiming to establish, develop, and maintain fruitful partnerships, aligning their goals with mining companies for mutual growth and success. The book's comprehensive analysis, practical examples, and expert advice make it an indispensable tool for suppliers in the mining sector.

  • - An Introduction to the Bed and Breakfast Business for Aspiring Innkeepers: This former innkeeper from North Carolina outlines useful suggestions and manageable ideas for aspiring innkeepers
    av Brian Doc Adams
    125

    Have You Many Times Thought About Owning a Bed and Breakfast and Becoming an Innkeeper?This, then, is the introduction book for you! It covers these important areas: How B & B's are different than standard hospitality venues.How to prepare to open a B & B.Cultivating guest satisfaction, genuine loyalty, and building repeat business.Connecting with guests to make their experience top-notch.And... living your dream in real time!If you are thinking that it is impossible, don't. If I can do it alone, you can make it happen too.INN LOVE: An Introduction to the Bed and Breakfast Business for Aspiring Innkeepers could be your ticket to believing you can. Doc

  • - How to Do Less and Sell More
    av Kitty Higinbotham
    189

    "7 Marketing Basics really hits the mark for marketing teams of any size or focus. By breaking down processes that can sometimes seem daunting or too time-consuming into simple, manageable tasks, this guide makes repeatable marketing ROI achievable for so many."- David Cohen, Vice President, Marketing Communications, Grass ValleyThe book delivers on its promise: Do half the work and get double the results. When you read 7 Marketing Basics you'll discover how to focus on that 20% of marketing efforts that gives you the results and sales you need for your company. You can stop guessing and lean into what works. Cindy Zuelsdorf's 7 Marketing Basics distills years of experience in both conventional and digital marketing into a straightforward guide for busy entrepreneurs and marketing professionals. Whether you're an entrepreneur, or in charge of the marketing at a company, this book gives you a straightforward framework for assessing "holes" and "opportunities" in your marketing to prospects and customers. It follows up immediately with specific, actionable advice for increasing engagement, building relationships, and guiding prospects through to a sale. With its clear, conversational writing style and abundance of examples and anecdotes, 7 Marketing Basics demystifies modern marketing - from webinars and digital marketing to best practices for using social media to the role and advantage of marketing automation. Even more important, it spells out specific marketing practices and techniques that deliver big results with a minimal investment of time and energy.✅ Cindy is living proof of her "do less and double your results" strategy. She's the minimalist of marketers, keeping what matters and getting rid of the rest. No wonder she always looks so relaxed. She's on to something. - Carol White, Owner/Web Designer, Winter Street Design Group✅ What's refreshing about "7 Marketing Basics" compared with other marketing books in this genre is that Cindy charmingly relates her methodology with many real-world examples of the situations and day-to-day challenges facing business owners. You can't help but have a wide grin on your face and be convinced after reading her techniques. A highly recommended read, this book is a valuable guide to marketing for entrepreneurs and small-business owners who want to be successful in today's competitive market. It is concisely written with easy-to-follow steps and bonus templates taken from Cindy's proven success formula. - Saifudin Sani, Entrepreneur and Tech Expert✅ The tools and tips that Cindy shares throughout "7 Marketing Basics" are actually life-changing. Not only does she share them, but she teaches you in a way that anyone can understand. Her perspective on these marketing basics is enlightening and most of all, encouraging. - Lindsey Ardmore, Business Strategist and Automation Expert, Star Tower Systems✅ "7 Marketing Basics" delivers on the content's promise, and its writing style is wonderfully friendly, engaging, and easy-to-read. I definitely learned from this book, and it has me thinking how I could better market myself.- Bob Kovacs, Filmmaker, Videographer, Editor, Tutorial MavenEvery year, many new marketing books are released, and most of them present a complex and confusing "Rah! Rah!" message that would require an army and a lot of money to execute. It is refreshing to read a marketing book that is not only excellent and sensible but also easy to read. Anyone who runs a small business (like I do) can learn and execute the thoughts and ideas presented in "7 Marketing Basics." - MC Patel, Serial Entrepreneur, CEO Emotion Systems✅ She's shown you exactly what to do when you're part of a smaller staff that wants to make a big impact in less time. - Shell Vera, Voice Discovery Coach, Writer

  • av S M a Moin
    1 748

    Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students, to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.

  • - A Comprehensive Guide to Digital Marketing
    av Hayley Hayes
    178

    This book delves into the fundamental principles of digital marketing, providing readers with a robust foundation in the subject. From understanding the psychology of online consumers to mastering the technical aspects of SEO and social media algorithms, this guide covers every critical aspect of digital marketing.Each chapter unfolds a different dimension of digital marketing. You'll learn about content marketing's power in storytelling, the secrets of effective email marketing, and how to leverage social media platforms to amplify your message. The book also explores the intricate world of search engine optimization (SEO), pay-per-click (PPC) advertising, and the complexities of web analytics, ensuring you have a well-rounded grasp of all necessary tools.What sets this book apart is its focus on the future of digital marketing. It discusses emerging technologies like AI and machine learning, and how they are reshaping the landscape. The book also offers practical tips on adapting to these changes and staying ahead in the game."Navigating the Digital Landscape" isn't just a book; it's an essential roadmap for anyone looking to succeed in the dynamic world of digital marketing. Whether you're a business owner looking to expand your online presence, a marketing professional aiming to upgrade your skills, or a student starting in this exciting field, this book is your compass to navigate the digital marketing world successfully.

  • - How Apple uses cheap labor to make billions.
    av Jones O'Kelly
    143

    In the heart of global economic dynamics lies an exploration of the intricate relationship between innovation, labor, and corporate strategy. "Start With China" takes readers on an enlightening journey through the lens of technological giants, uncovering the strategies that transform visionary ideas into billion-dollar enterprises.This riveting exploration begins with a spotlight on Apple, the epitome of global success. From the genesis of its strategy to the pivotal decision to globalize and outsource manufacturing to China, the narrative unfolds like a compelling story of ambition, innovation, and strategic finesse. Drawing inspiration from Robert Cialdini's principles of persuasion, the book meticulously dissects how Apple crafts desires, influences perceptions, and strategically utilizes labor resources to shape the technological landscape.As the pages unfold, readers are guided through the intricate dance of globalization and outsourcing-a strategic symphony orchestrated to enhance efficiency and profitability. The spotlight shifts to China, the manufacturing powerhouse, where labor becomes a pivotal note in the symphony of global dynamics. With insights into the economic considerations that drive this shift, the book delves into supply chain dynamics and explores the profound implications on efficiency.The narrative extends beyond corporate boardrooms to the personal journey of an individual seeking to secure resources for a dream-a journey that mirrors the challenges and triumphs of many aspiring entrepreneurs. The story unfolds against the backdrop of a quest for bricks, revealing the tenacity required to turn aspirations into tangible realities."Start With China" doesn't just scratch the surface; it ventures deep into the intricate landscapes of innovation and labor dynamics. The reader is invited to traverse the interconnected nature of success, decoding the psychological tactics employed in creating not just products but influential brands. With a narrative rich in anecdotes, insights, and thought-provoking analyses, the book bridges the gap between strategy, psychology, and corporate prowess.In a world where the lines between strategy, innovation, and labor are often blurred, "Start With China" offers a refreshing perspective. It invites readers to contemplate the delicate balance between visionary ideas, global dynamics, and the undeniable influence of labor resources in shaping the trajectory of colossal enterprises.Whether you're an entrepreneur seeking inspiration, a business enthusiast eager to unravel the mysteries of success, or simply someone intrigued by the intricate dance of innovation and labor on the global stage, "Start With China" promises an immersive and enlightening exploration. Join the intellectual journey where the nuances of influence, innovation, and the strategic role of labor converge to paint a vivid portrait of the dynamic forces shaping the corporate world.

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