Markedsføring

Is Social Media Marketing Turning Into A Time Suck? Want To Learn How To Build Your Brand In Half The Time? Or Maybe You're Struggling To Find Enough Hours In The Day To Grow Your Online Business...It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once.Or the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business as managing all of those comments, direct messages and emails is beginning to overload your inbox.If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you.You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business... but it doesn't have to be that way.In fact, social media marketing needn't take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer-base on auto-pilot!How, you ask? Well, there are a number of simple and easy-to-use tools that can help you manage your brand online - saving you both time and money. And you don't need to spend a fortune, or have a technical background, to use these tools!This is where Social Media Marketing Productivity Hacks comes in, because this book is your guide to learning exactly how to run your business or brand more efficiently, freeing you from having to make endless social media posts every single day.Inside the chapters of Social Media Marketing Productivity Hacks you will learn:How to effortlessly boost your businesses ROI virtually overnight...... simply by streamlining your social media marketing efforts with these simple online time management apps.Why being productive is more than just using the right tools...... and why it is also about having the right mindset about your online brand.Find out how you can legally spy on your competitors and find out what kind of content is converting for their business...... saving you time and money by allowing you to zero in on the very best ways to capture your audiences attention.Discover how to run your Facebook, Instagram, and Twitter accounts on auto-pilot...... by letting these super-simple software tools take on all of the heavy lifting of posting multiple times each day.Never be stuck for content ideas ever again...... by learning which blog posts and videos your potential audience, clients, and customers are liking, commenting, and following online.Plus so much more!So go ahead and add Social Media Marketing Productivity Hacks to your shopping cart RIGHT NOW, so you can start eliminating those time wasting tasks, and start using time management tools that really work!

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.

"In an increasingly interconnected world, with the uncertainty related to new tourist behaviors, and the pressure towards a circular economy, coopetition between TMSEs might be the most effective way to respond (collaboratively) to the challenges ahead, using technological advances to their benefit, promoting digitalization, gaining scale, more efficient use of resources, and rapid adaptation of the tourism product to the new demand in balance with sustainable concerns"--

This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.

This book explores the various economic and financial dimensions of sustainable development drawing on new and existing theories and presenting the results of a team of international researchers, tackling the issue from a global, macroeconomic and microeconomic approach.

Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

Dies ist der Weg zur Selbstverwirklichung - erreichen Sie Ihr höchstes Potenzial als Unternehmerin!Beim Aufbau eines Unternehmens kann es überwältigend sein, wenn man sich das gesamte Untergangen vor Augen führt. Dieses Buch richtet sich an weibliche Unternehmerinnen, die sich eine komplette Markenerneuerung nicht leisten können. Ihnen kann Branding kann als Kompass dienen, der dabei hilft, das Schiff zu steuern und Selbstvertrauen zu gewinnen. Das Buch zeigt anhand persönlicher Anekdoten und eines praktischen Branding-Rahmens einen Weg zum Selbstvertrauen. Beispiele für Phasen innerhalb dieses Rahmens sind: > Finden Sie den Kern Ihrer Marke.> Ihr Netzwerk ist Ihr Nettovermögen.> und: Machen Sie es wichtig.Leser*innen können ihr Profil stärken und ihren Umsatz steigern, wenn sie diesem Rahmen folgen. Das modulare System und das stärkende Manifest können helfen, Schritt für Schritt eine Marke aufzubauen.

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa.It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas For Your Profile? This Book Can Help!You probably already know that your business or brand NEEDS to build a social media presence. Of course you do... over 4 billion people worldwide use the Internet - and some 2+ billion of those people visit Facebook each month. So whether you're an established small to medium sized business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be.But even though Youtube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start.Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle.The other half? Creating content that your audience will absolutely love.The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King.And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. And besides, no-one wants their company or brand to end up being just another bad meme.What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision...... so what you need is Social Media Marketing Content Creation Essentials!With Social Media Marketing Content Creation Essentials, you will discover everything you need to help you create content that'll generate more likes, subscribers, views, and profit across multiple social media platforms.Packed with hundreds of tips and ideas, Social Media Marketing Content Creation Essentials teaches you how to create everything from view-worthy videos to persuasive podcasts!

Dive into the dynamic world of YouTube with "From Zero to Hero: A YouTube Success Story", your comprehensive guide to becoming a successful content creator on one of the world's most influential digital platforms. This book is a treasure trove of insights, strategies, and practical advice, tailored for both aspiring YouTubers and seasoned creators looking to elevate their channels.Spanning twelve detailed chapters, the book covers every facet of YouTube content creation. It begins by laying the foundation with initial steps and essential tools, then delves into the nuances of channel growth, audience engagement, and video production. As you progress, discover advanced strategies for monetization, learn the art of brand building, and understand the importance of SEO optimization and social media integration.The journey continues with in-depth discussions on fostering creativity, tackling technical challenges, and producing evergreen content that withstands the test of time. Learn how to analyze viewer analytics to refine your content, ensure financial stability, and effectively market and promote your channel."From Zero to Hero" also addresses the crucial aspects of community building, adaptability in the face of change, and the continuous innovation required in content creation. It guides you through building a sustainable YouTube career, maintaining mental health and well-being, and, importantly, creating a legacy with a lasting impact.The book's appendices are a goldmine of resources - from a YouTube Creator's Toolkit and content planning templates to guides on monetization, legal guidelines, and well-being resources. These additional materials are designed to provide practical, actionable support, enhancing the information presented in the chapters.Whether you are starting your YouTube journey or seeking to scale new heights, "From Zero to Hero: A YouTube Success Story" offers the wisdom, tools, and inspiration you need to succeed. Embark on this journey to transform your passion into a thriving YouTube channel and write your own success story.

Sales Power: The Silva Mind Method for Sales ProfessionalsShows how to use the meditation and visualization techniques of the Silva Mind Control system to achieve success in selling

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management.Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills.The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.