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The Creative Tourist offers novelty in this field in that it discusses the creative tourism experience through a relational eudaimonic perspective, thus extending current knowledge and bringing fresh insights from new materialist philosophy into creative tourism research.
This book contributes to the growing debate on the importance of measuring, managing, and reporting organizations¿ impact in the interest of companies, stakeholders, and policymakers.
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovative tools and creative solutions to address challenges in the business world and society.
First published in 1987,this title addressed the realisation that only a small proportion of problem drinkers ever contacted existing treatment agencies, and that a more comprehensive community-oriented approach should be developed. Including training of primary care health workers and the development of Community Alcohol Teams.
This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions.
This book clearly sets out how to transform business education and integrate sustainability into curriculum and wider academic culture. With stories from pioneering administrators, researchers, and faculty across the globe, educators will find innovative tools and creative solutions to address challenges in the business world and society.
The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism.
Winning Through Platforms: 24 Strategies for Succeeding in a Crowded Market provides leaders with a robust "around the corner" perspective, and pragmatic 'how to' advice of how to navigate the future for win-win impact, driving short-term and long-term revenue generation efficiency.
Book Yourself Solid for Chiropractors is a game changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices, and you'll learn exactly what you need to do to make your marketing efforts more effective. In any service business, it's essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you're never short on the patients you want. Co-authored by Michael Port (New York Times and Wall Street Journal bestselling author and mastermind behind the original Book Yourself Solid business techniques) and Christine Zapata (experienced chiropractor and coach), Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand, and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your chiropractic practice Book Yourself Solid for Chiropractors is a handbook for self-promotion that translates into results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.
This illustrated guide celebrates the American motion picture's first and most enduringly popular genre.
Satellite Technology in Education (1991) looks at the potential of satellite technology in education. It examines the uses of satellite technology in the teaching of geography and environmental studies, languages, science and information technology.
In today's digital age, email marketing has emerged as one of the most powerful tools for small businesses to connect with their target audience and drive sales. With its ability to reach customers directly in their inbox, email marketing offers a unique opportunity to build relationships, increase brand awareness, and generate valuable leads. In this subchapter, we will delve into the various aspects of email marketing and how it can revolutionize your small business.First and foremost, we will explore the importance of building an email list. As a small business owner, your email list is your most valuable asset. It consists of individuals who have willingly shared their contact information and expressed interest in your products or services. We will discuss effective strategies to grow your email list organically, ensuring that you reach the right audience and avoid spamming.Next, we will dive into the art of crafting compelling email content. A well-crafted email can grab the attention of your recipients, engage them with valuable information, and motivate them to take action. We will provide practical tips and examples to help you create attention-grabbing subject lines, personalized content, and effective calls-to-action. Whether you are sending promotional emails, newsletters, or automated sequences, mastering the art of email content is crucial for success.
"The Ultimate Guide to Digital Marketing for Content Creators" is a comprehensive resource designed to help content creators leverage the power of digital marketing to grow their online presence and reach a wider audience. In this guide, content creators will find a step-by-step roadmap that covers various aspects of digital marketing, including content strategy, search engine optimization (SEO), social media marketing, email marketing, influencer collaborations, and analytics."The Ultimate Guide to Digital Marketing for Content Creators" serves as a comprehensive resource for content creators looking to maximize their online visibility, engage their audience effectively, and ultimately grow their brand and business through the power of digital marketing.
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Maybe you know the economy is bad, and you could use some extra dollars each month to help make ends meet?Or maybe you've been looking for work in order to augment a full/part-time career that's drying up, but so far without success? In either case, coming across opportunities to be a paid survey taker or to accomplish other micro-tasks, you think: "ahh, this is it! I can do these things from the comfort of home on my own schedule." Carefully perusing how each platform/company offering the opportunity you're considering describes itself, you believe this will fit your life well, while providing a modest amount of income. But will it? THE TRUTH ABOUT SURVEYS: GETTING PAID FOR YOUR OPINIONS (& OTHER MICRO-TASK OPPORTUNITIES) takes a look behind the veil at the reality of yoking one's time, energy, brain space, and financial health to subsidiary income from these paradigms.
Without true collaboration, business professionals will not thrive and businesses will not survive. Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to act. The positive results-both personal and professional-are virtually instantaneous.Collaboration Is the New Competition shows how to take advantage of new ways to analyze complex issues, explore a spectrum of possible solutions, and solve real problems. Priscilla McKinney's groundbreaking process creates more relevant work for each individual, and the subsequent wins produce significant changes for careers, companies, and communities.Collaboration Is the New Competition demystifies how to choose the right people, time, and place to collaborate. Learn how to make the most of this tool that solves daily problems while also broadening your sphere of influence. Discover how collaboration propels you from problem solver to major influencer, thought leader, and true competitor, regardless of what business you're in.The impetus to write this book was driven by a distinct gap in the business literature landscape and the pressing need for a new approach to problem-solving. Traditional business books often present a romanticized, linear journey to success, but this perspective is far from the reality of the business world. The truth is that business success is not achieved by following a rigid set of rules or steps. The key to thriving in the complex business environment is not formulaic but rather requires a shift in mindset, a new way of thinking, and perceiving problems.See opportunities for collaborationEstablish rules of collaborative engagement Leverage the power of networksDecrease frustrationAmplify winsThis book responds to a growing need for collaboration in the business world. Today's business challenges are multifaceted and complex, requiring diverse perspectives and expertise. The book emphasizes that collaboration is not about simply bringing diverse voices to the table but about strategic and intentional collaboration that yields better solutions and bigger wins.
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