Markedsføring

Are you ready to transform your passion for cars into a lucrative business? Dive into our step-by-step guide that unravels the secrets of building a successful mobile car detailing enterprise from scratch. Learn how to craft a robust business plan, navigate market trends, choose the best tools, win over customers, and scale your operations. With real-world insights, practical tips, and expert advice, this book is your roadmap to driving your detailing dream to triumph. Get ready to rev up your entrepreneurial journey today!

"A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser"This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers"The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The MillIn this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects.

This book explores the transformative capabilities of generative AI tools like ChatGPT and how small and medium-sized businesses (SMBs) can effectively harness them to reinvent their sales & marketing machine and launch transformation across the enterprise. It is geared towards B2B (business-to-business) business leaders who want to understand ChatGPT's true disruptive potential for their companies.We go beyond mere use cases or prompting guides for ChatGPT. We explore the transformative capabilities of ChatGPT and how they can allow leaders to reimagine organizational processes and tools. With the flick of a switch, ChatGPT has rendered previous playbooks, processes, tools, and methods obsolete. Businesses must now be adapted to accommodate a workforce armed with an entirely new set of capabilities. We identify key factors for successful implementation and adaptation, including visionary leadership, integration into workflows, strategic alignment, execution excellence, change management, and continuous improvement. Each factor is crucial, and the book emphasizes the importance of a comprehensive and coordinated effort to fully harness ChatGPT's potential and thrive in the digital age. Firms who fail to adopt these new tools and incorporate them into adapted business processes across the entire enterprise will inevitably fall behind. It is crucial for leaders to act swiftly and capitalize on the immense potential they offer.

The Digital Marketing Handbook is the ultimate guide to online advertising and digital marketing. Written by a team of experienced professionals in the field, this book provides an in-depth overview of the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) campaigns, display advertising, email marketing, and more.This comprehensive guide covers everything from the basics of digital marketing to advanced strategies and tactics. It includes detailed information on how to create effective campaigns, optimize ads for maximum ROI, and track and analyze results. Additionally, the book provides invaluable advice on how to stay ahead of the competition and use the latest trends and tools to grow your business.The Digital Marketing Handbook is the essential resource for anyone looking to get started with online advertising and digital marketing. It provides readers with a comprehensive understanding of the concepts and strategies necessary to succeed in the digital age.

Amazon.com Sales Rank Accolades:#1 New Release in Running Meetings & Presentations (January 25, 2023) (Books)#1 New Release in Sales & Selling Presentations (January 30, 2023) (Kindle)#4 Best Sellers in Sales & Selling Techniques (December 18, 2023) (Kindle)#5 Best Sellers in Sales & Selling Presentations (March 11, 2023) (Kindle)#8 Best Sellers in Sales & Selling Management (December 18, 2023) (Kindle)#15 Hot New Releases (January 30, 2024) (Audible Books & Originals)#39 Best Sellers in Running Meetings & Presentations (May 27, 2023) (Books)Closing is an act that gets others to take action. Selling something is one thing-being a closer is another. Closers get commitments. They change lives, and they impact their own.Closing Intelligence is all about closing. About how to handle that closing moment, whether it is a ten-minute conversation or a two-hour meeting. About how to break down your actions prior to that moment. About how to build the optimum chance of getting others to commit to your products, services, or ideas.Closing Intelligence is for salespeople, decision-makers, and anyone who must learn how to successfully persuade people. By becoming a better closer, you can achieve what you want in life and business.A closer is someone who can get people to say yes.And Yes! moves the world.Chapter 1Have You Ever Wanted a Superpower?What if you could do something that others cannot? What would you do with that? Would you harness it into good things in life? Would you use it to influence people? Would you use it to open the doors to accomplish the things you've always wanted to achieve?In this book, I'm going to teach you how you can have an ability that other people don't.I'm going to teach you how to have a superpower.Praise for Closing Intelligence"A few years ago, Oscar reached out and claimed he could help us do what we do even better. I said yes and then challenged Oscar to deliver rockstar results. That is exactly what he did. In less than six months, his unique techniques and abilities with people increased our closing rates at some events to over 90 percent. If you are struggling with getting others to act and can learn some of Oscar's skills from this book, there is no doubt it will impact your business."David FinkelWall Street Journal Best-Selling AuthorCEO, Maui Mastermind Business CoachingAuthor of SCALE, The Freedom Formulaand Build a Business Not a JobI met Oscar Subirats and was impressed by his sales technique. I've been continuously impressed by how he is able to get others, including myself, to consistently say yes. By applying even a fraction of what he teaches you in this book, your life can change."Rick SpellFormer CEO and Current Board Member,Raymond James Mortgage Company, Inc.Majority Owner, Spell Restaurant Group

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher--entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast--shares her philosophy on how to live a life that exists outside the tired cliché of having it all. How Are You, Really? is about taking a moment to soak up the richness of our experiences and creating a life that makes room for more actual living. When Jenna Kutcher was 23, she left her corporate job, bought a camera on Craigslist for $300, and started her own business as a wedding photographer. From that single investment in herself, she built a successful company, a thriving podcast, and a beautiful brand. But her driving force has never been about working harder/smarter/faster/better. What Jenna Kutcher embraces is the simple notion that we, women especially, crave lives of fulfillment. Divided into three sections, How Are You, Really? is a guide to creating such a life.In Part One: Who You Are, Jenna uses stories from her childhood, some career false starts, her marriage and path to motherhood, and more to show how to crystallize your sense of your own identity. Because how can you know what you really, truly want out of your future if you don't see yourself clearly in the present? In Part Two: Who You Have, and Who Has You, Jenna shows the benefits of a support system, how mentorship and kindness can come in surprising ways and from surprising sources, and how to build your own authentic community. In Part Three: What You're Going to Do About It, Jenna guides you through illustrations from her career on how to turn your deepest dream into a life that brings success, joy, and--most importantly--the time to enjoy the fruits of your labor. We all want, simply put, a life well-lived.So, ask yourself the question you've been avoiding.How are you, really?It's time to find your answer, and start living.Supplemental enhancement PDF accompanies the audiobook.

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

If you think sales isn't a game, think again. You've got a team, you've got points (sales) to score, you've got winners and losers, and your income is tied to your performance. Enter Stu Wittner, once the youngest head college basketball coach in the US for Pace University at twenty-three years old, now an experienced sales professional. In all his years of playing and coaching basketball, he observed many parallels and similar strategies in both games. And throughout his forty-year sales career, he's drawn from the lessons he learned from basketball to create winning, repeatable sales strategies.Today, Stu brings these lessons to you. This book will guide you to become a highly skilled sales professional, so you can earn more money, gain more freedom, and enjoy a higher quality of life-and enjoy the game!

Unleash Your Sales Potential: "The Art of Mastering Sales" is your gateway to surpassing targets and becoming an unstoppable sales force. Inside, discover game-changing techniques, empowering insights, and inspiring success stories that will transform your sales approach. From forging connections to sealing deals, this captivating guide will unleash your selling prowess like never before. Don't just read it - live it!

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers¿ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.

¿Qué errores suele cometer un vendedor? ¿Qué excusas se aducen cuando las ventas no son las deseadas? ¿Trabajamos mucho, pero trabajamos mal? ¿Cuál es el camino para tener éxito comercial? Pedro Valladolid ha respondido a estas preguntas en varios artículos publicados durante años en sus redes. De ahí, y por petición de cientos de seguidores, nació este libro.En este libro, Iñaki, el protagonista es un joven comercial que trabaja mucho, pero sus éxitos no acaban de llegar. Por suerte conoce a Pedro, su mentor, que le instruye en cómo ser un verdadero Jedí de las ventas con una serie de consejos basados en una dilatada experiencia. Escrito de manera ágil y salpicado de humor, El Jedí de las ventas es una guía muy útil para comprender nuestros errores en los procesos comerciales y optimizar nuestro trabajo... y nuestro éxito.

Semiocapitalismo. Del producto a la marca, de la mercancía al signo/mercancía estudia la forma elemental del signo/mercancía que la producción semiótica plasma en la práctica empresarial del marketing. Este proceso dota de valor (valor de consumo) al signo/mercancía, plasmando en él las significaciones imaginarias a favor de las marcas que finalmente generan la plusvalía que alimenta al sistema. Este estudio del semiocapitalismo complementa el análisis de Marx del capitalismo productivista, que parte de la mercancía cuyo valor surge de la fuerza de trabajo. Antonio Caro pasa revista a algunas de las consecuencias que se derivan de la vigencia de esta nueva fase semiocapitalista. Estas transformaciones son la sustitución de la clase obrera por el colectivo de los trabajadores-consumidores, la impregnación de las instituciones a cargo de los procesos de socialización por los procedimientos de la producción semiótica, reconvirtiéndose en mercados (artístico, cultural, dirigido a la captación de votos...) y la instauración de una macroestructura imaginaria que pone al servicio de los detentadores del capital gran parte del tiempo de ocio de los trabajadores-consumidores.>Antonio Caro Almela ha sido profesor titular de la Universidad Complutense de Madrid e investigador de primer nivel en el Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL). Ha sido cofundador y codirector de la revista científica Pensar la Publicidad (PLP), editada por la Universidad Complutense de Madrid y fundador y primer presidente de la Red Iberoamericana de Investigadores en Publicidad (Redipub), de la que en la actualidad es presidente honorífico. Ha impartido cursos y conferencias en numerosas universidades españolas y de todo el ámbito latinoamericano. Durante 26 años trabajó en la industria publicitaria como creativo. Entre sus libros se encuentran La sociedad de consumo (1967); La publicidad que vivimos (1994); La publicidad de la significación (2002); De la mercancía al signo/mercancía (2009) y Comprender la publicidad (3a ed., 2018). >