Sport

Applied Sport Mechanics, Fourth Edition With Web Resource, helps undergraduate students understand how the fundamental laws of human movement affect athletes' performances. Foundational principles of kinetics, kinematics, and sports technique are clearly presented and then explored through a variety of applied scenarios.

Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.