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... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris."e; -Journal of Aesthetics and Art Criticism... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions."e; -Language in Society... a major contribution to the field of semiotic studies."e; -Robert Scholes, Journal of Aesthetics and Art Criticism... the most significant text on the subject published in the English language that I know of."e; -Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

Focuses on what the author once called 'the cancer of uncontrolled interpretation' - that is, the belief that many interpreters have gone too far in their domination of texts, thereby destroying meaning and the basis for communication. This book begins with four theoretical essays dealing with various aspects of interpretive theory.

In this collection of nine essays, Umberto Eco sets forth a dialectic between 'open' and 'closed' texts, between a work of art that actively involves the 'addressee' in its production and one that holds the 'addressee' at bay and seeks to evoke a limited and predetermined response. He investigates the contributions of contemporary semantics to the study of narrative, and connects the modalities of textual interpretation with the problem of possible worlds.

A translation with introduction of the first ethnographic and semiotic study of gesture in daily life.

Presents an introduction to the field of cultural semiotics. This book features practical examples of how semiotics can be used. It is suitable for those who want to understand the whys and wherefores of semiotics.

Suitable for armchair detectives with a penchant for logical reflection and Peirce scholars.

Talks about the origin of semiotics and sign theory. This book reconsiders the semiotic practices and the theoretical considerations of the sign which were developed in the ancient world and have come down to us through literary, philosophical, medical, historical, and rhetorical traditions.