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This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit.

This volume discusses the importance of adopting entrepreneurial and innovation practices in the public sector, as mechanisms for detecting, dealing with and including citizens¿ social needs, with a reflection on positive determination of their quality of life. It focuses on critical reflection and rethinking the articulation between the dimensions of transformation ¿ entrepreneurship and innovation ¿ of New Public Management (NPM). In this way the book contributes to deepening knowledge about the implications of this change in the organizational paradigm of the public sector for citizens¿ quality of life, which is treated multi-dimensionally here, including citizens¿ well-being, purchasing power, happiness, trust, safety, experience and satisfaction.The volume constitutes a reference guide for decision makers, managers and policy makers engaged in the public sector who want to differentiate their performance by fostering entrepreneurial and innovative practices in the scope of public administration that can enhance citizens¿ quality of life. This volume is also a reference guide for scholars, policy makers and practitioners interested on public innovation.

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions.

This volume discusses the importance of adopting entrepreneurial and innovation practices in the public sector, as mechanisms for detecting, dealing with and including citizens' social needs, with a reflection on positive determination of their quality of life. It focuses on critical reflection and rethinking the articulation between the dimensions of transformation - entrepreneurship and innovation - of New Public Management (NPM). In this way the book contributes to deepening knowledge about the implications of this change in the organizational paradigm of the public sector for citizens' quality of life, which is treated multi-dimensionally here, including citizens' well-being, purchasing power, happiness, trust, safety, experience and satisfaction.The volume constitutes a reference guide for decision makers, managers and policy makers engaged in the public sector who want to differentiate their performance by fostering entrepreneurial and innovative practices in the scope of public administration that can enhance citizens' quality of life. This volume is also a reference guide for scholars, policy makers and practitioners interested on public innovation.

This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit.

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world.