Bøker i Basics Advertising-serien i rekkefølge

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.