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Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This book helps you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers.

Every new business owner and aspiring entrepreneur may face one common challenge as they set out on their exciting journey - Sales; finding the right customers and getting them to part with their cash and buy. This title helps you get sales. It also helps you develop a logical, can-do approach to selling which fits your values and your business.