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Originally published: Boston: Houghton Mifflin, 1921, in series Hart, Schaffner & Marx prize essays on economics; no. 31.

Chesterton's style is light and humorous -- but also deadly serious and philosophical -- as he provides witty commentary on feminism, education, family, and other timeless topics.

A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.