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Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.   Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:   How much should we charge for our product or service?   How much are our customers willing to pay?   If we increase our price, will we lose customers?   How can setting prices help us cover our costs?   What are the benefits of a pricing strategy?   Will increasing or decreasing prices help my business to succeed?  Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.

Build a successful investment portfolio that is right for you Smarter Investing: Simpler Decisions for Better Results, 4th edition by Tim Hale, is the ultimate guide to help you build an investment portfolio that suits your needs. This book is not only suitable for professional investors, but anyone concerned about how their money is invested. So, whether you are a beneficiary of your family's money investments, a "do-it-yourself" investor or someone who has employed others to handle your portfolio, this book will help you understand the "why's" and "how's" behind investment decisions. The book is written with contemporary investors and their needs in mind and does not follow the typical route of introducing complex strategies like other investment books. With comprehensible content, easy to understand and to the point, Smarter Investing will help you achieve your goals for successful investing using a simple yet powerful set of rules. You will learn how to: establish your investment objectives, avoid common investor pitfalls, build a balanced portfolio that is right for you, make the investment product selection easy and effective.

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it's split into short sections you can dip into at any time.