International Dimensions Marketing-serien - tales.no

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Global Marketing

av Douglas (Kellogg School of Management Lamont

390,-

aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.
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