Bøker i JOURNALISM AND POL COMMUN UNBOUND SERIES-serien

Many believe the solution to ongoing crises in the news industry-including profound financial instability and public distrust-is for journalists to improve their relationship with their audiences. This raises the question: How do journalists conceptualize their audiences in the first place? Imagined Audiences explores how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, the bookexamines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.

Despite the looming crisis in journalism, scholarly research on the topic is often disconnected from the research that the news industry and journalists need and want, but do not have the time or expertise to do. This book provides valuable insights for journalists and scholars about news business models, audience research, misinformation, diversity and inclusivity, and news philanthropy, offering journalists a guide to what they need to know and a call to action forwhat kind of research journalism scholars can do to best help the news industry reckon with disruption.