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Sociolinguistics and the social sciences more generally tend to take an interest in norms as central to social life. The importance of norms is easily discernible in the sociolinguistic canon, for instance in Labov¿s definition of the speech community as ¿participation in a set of shared norms¿ and Hymes¿ concepts of ¿norms of interaction¿ and ¿norms of interpretation¿. Yet, while the notion of norms may play a central role in sociolinguistic theory, there is little explicit theoretical work around the notion of norms itself within the discipline. Instead, norms tend to be treated as conceptual primes ¿ convenient building blocks, ready-made for sociolinguistic theorizing ¿ rather than theoretical constructs in need of reflexive attention. The aim of this book is to assess and advance current understandings of norms as a theoretical construct and empirical object of research in the study of language in social life. The contributors approach the topic from a range of complementary disciplinary perspectives, including sociolinguistics, linguistic anthropology, EM/CA, socio-cognitive linguistics and pragmatics, to provide a multifaceted view of norms as a central concept in the study of language in social life.

While most of the more recent influential work on swearing has concentrated on English and other languages from the Global North, looking at forms and functions of swear words, this contribution redirects the necessary focus onto a sociolinguistics of swearing that puts transgressive practices in non-Western languages into the focus. The transdisciplinary volume contains innovative case studies that address swearing and cursing in parts of the world characterized by consequences of colonialism and increasingly debated inequalities. Turning away from more conventional and established methodologies and theoretical approaches, the book envisages to address transgressive linguistic practices, performances and contexts in Africa, Asia, America and Europe -including individuals' creativity, subversive power and agency. Due to its interdisciplinary and non-mainstream focus, this volume is an essential addition to the field of studies.

This series creates a space for innovative scholarship examining the ways language functions as a powerful meaning-making resource for constructing identities, managing relationships and building communities. Grounded in new, data-driven methodologies, quantitative and qualitative, and engaging a diverse range of communicative and textual practices, the series embraces work from variationist sociolinguistics through to discourse studies, linguistic anthropology and social semiotics. Monographs and edited volumes are welcomed, as is any work that explicitly situates language in its political, economic and cultural contexts, and/or intersects with other modes of communication such as visual images, material culture, space/place, and nonverbal communication.

The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing ¿ all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

This volume explores the linguistic diversity and language variation in Berlin. The analytical focus is on the emergence of linguistic, cultural, political and spatial discourses and communities, or discursive and institutional responses to these. The volume provides new insights into language in its local but transnationally conditioned socio-economic embeddedness.

The present volume offers in-depth examinations of the many facets of language and identity in the complex linguistic landscape of Ireland. The position of the heritage language Irish is considered as are the different varieties of English spoken in geographically and socially diverse parts of the island. Language as a vehicle of national and cultural identity is center-stage as is the representation of identity in various contexts.

In ethnographic research, rapport is used to refer to social relationships between researcher and researched. It is viewed as a prerequisite to be achieved before fieldwork can start, or used as evidence to judge the value and robustness of an ethnography. Yet, we know little about how such social relationships emerge through conversations in the field. This collection addresses this issue through the lens of contemporary sociolinguistics.

Provides a focused account of English Medium Instruction in European higher education, considering issues of ideologies, policies, and practices. This book is suitable for academics, students, policy makers, and educators directly or indirectly implicated in the internationalization of European higher education.

In accounts of ethnographic fieldwork and textbooks on ethnography, we often find the notion of rapport used to describe social relationships in the field. Frequently, rapport between researcher and researched is invoked as a prerequisite to be achieved before fieldwork can start, or used as evidence to judge the value and robustness of an ethnography. With few exceptions, and despite regular pleas to do so, ethnographers continue to avoid presenting any discursive evidence of what rapport might look like from an interactional perspective. In a sense, the uncritical acceptance of rapport as a fieldwork goal and measure has helped hide the discursive work that goes on in the field. In turn, this has privileged ideas about identity as portable rather than ¿portable and emergent¿, and reports of social life as more important than how such reports emerge. Written for all those who engage or plan to engage in ethnographic fieldwork, this collection examines how social relationships dialogically emerge in fieldwork settings.

Quotative marking in modern English is a highly dynamic domain which has been undergoing progressive expansion, with newcomer variants, notably quotative be like, entering the scene and restructuring the entire system. Given that this feature is being put foward by the younger generation in native-speaker communities, the crucial question is, How do younger speakers living in different parts of the non-Anglophone world appropriate this feature in their L2 English? This volume tackles this question by exploring the sociolinguistic mechanisms guiding the adoption of the newcomer be like by young adults speaking English as a second and as a foreign language. In so doing, it also explores the role of sociolinguistic salience and language attitudes in the process of adaptation of global linguistic innovations.

Although there are many studies on linguistic variation as it relates to both "e;traditional"e; and "e;new"e; media such as film, TV, newspapers, and online behavior, little has been written about spoken performance in overt but face-to-face conversations. This book bridges that gap, and focuses on an "e;in between"e; zone between casual face-to-face conversations and the type of heavily scripted language of most traditional spoken media. The book draws upon a substantial amount of empirical data in its investigation of the role played by performance texts in creating, maintaining and challenging imagined communities and focuses upon the ways in which performance contributes to people's sense of the kinds of use for which dialect/variational use is appropriate and those for which it is not. It sheds light on how such stylization intersects with multiple social indexes and how performers and other creative artists challenge and mock hegemonic practices through enregistering a defined set of linguistic variables in the context of their performance and other associated written texts.

Many universities around the world are actively engaged in the process of the internationalization of their higher education systems, trying to become more competitive in all possible respects, especially in the areas of research and teaching. Language, naturally, plays a central role in this process, but this is not always explicitly recognized as such. As a result, key sociolinguistic challenges emerge for both individuals and groups of people. Most prominently, the question of whether English constitutes an opportunity or a threat to other national languages in academic domains is a controversial one and remains unresolved. The analysis featured in this book aims at addressing this question by looking at language policy developments in the context of Estonian higher education. Adopting a discourse approach, the book emphasises the centrality of language not only as a site of struggle, but as a tool and a resource that agents in a give field utilize to orient themselves in certain positions. The book will be of interest to language policy scholars, linguistic anthropologists, and critical sociolinguists. Education scholars interested in discourse studies will also find it useful.

This series creates a space for innovative scholarship examining the ways language functions as a powerful meaning-making resource for constructing identities, managing relationships and building communities. Grounded in new, data-driven methodologies, quantitative and qualitative, and engaging a diverse range of communicative and textual practices, the series embraces work from variationist sociolinguistics through to discourse studies, linguistic anthropology and social semiotics. Monographs and edited volumes are welcomed, as is any work that explicitly situates language in its political, economic and cultural contexts, and/or intersects with other modes of communication such as visual images, material culture, space/place, and nonverbal communication.

While connections between language and place have been central to traditional dialectology, the perceptions non-linguists have about such connections have often been ignored. In this book, the non-linguist's view is seen as central to understanding linguistic variation in and of cities.

This volume examines the role of English in academic and research settings in Europe and provides recommendations on the challenges posed by the dominance of English over national languages as languages of science and research dissemination; the need for language support for academics that need to disseminate their research in English;

The status of English in Europe is changing, and this book offers a series of studies of attitudes to English today.