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First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry.

The People's Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters' behavior across the duration of a presidential campaign and to follow up on this data years later.

In the 1960s and 1970s, becoming a rock musician was fundamentally different than playing other kinds of music. It was a learned rather than a taught skill. In On Becoming a Rock Musician, sociologist H. Stith Bennett observes what makes someone a rock musician and what persuades others to take him seriously in this role. The book explores how bands form; the backstage and onstage reality of playing in a band; how bands promote themselves and interact with audiences and music professionals like DJs; and the role of performance.

The Credential Society by Randall Collins is a classic on higher education and its role in American society. Forty years later, its controversial claim that the expansion of American education has not increased social mobility, but created a cycle of credential inflation, has proven remarkably prescient.