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This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysiäs crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysiäs image, the national carrier and the government¿s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.

This book describes the grammar of Chinese nominal groups for the purpose of text analysis, drawing upon Halliday's systemic functional linguistics (SFL) model. Exploring the metafunctional grammatical resources in nominal groups, the book provides a new perspective on conducting text analysis by focusing on the metafunctions performed by various elements in the nominal group. The observations on nominal groups presented here are based on both a working corpus of 180 texts of various types and a large referential corpus of over 16 billion tokens. With clear descriptions of the terminology used, the book presents a case study at the end of each major chapter, which demonstrates how the grammatical resources discussed can be applied to the delicate analysis of authentic texts. This monograph is more than a grammar book, for it offers a new way to engage with a text microscopically and enables readers to approach and analyse a text by focusing on grammatical units below the clause level. The book provides an accessible and valuable resource for readers who are interested in SFL-based typological description, text analysis, translation studies between English and Chinese, English-Chinese comparative linguistic studies, and Chinese language teaching and learning.

This book is a progressive exposition on Halliday's academic thought and its origins by the renowned linguist Hu Zhuanglin, based on 30 years of research. The first part, "Chinese Origin," introduces readers to the author's gradual understanding that Halliday's academic thought mainly came from Chinese scholars such as Wang Li, Luo Changpei, and Gao Mingkai. In 1980s, Halliday and his students introduced the theory of Systemic Functional Linguistics into the foreign language and linguistics circles in China; thus, Halliday's academic thought returned to where it originated. The second part, "A Discussion of Theories," mainly addresses the author's experience and further discussions after learning Halliday's theory. The theme of the third part is "Discourse Analysis" and focuses on the greatest difference between Systemic Functional Linguistics and traditional grammar¿sentence grammar. Halliday emphasizes the study of "discourse," and sentences are only the embodiment of discourse atthe next level. The fourth part, "The Study of Chinese," applies Halliday's linguistic theory to the evolution of the research of the Chinese language in China, which can better explain the theme of "return" and is of great significance for Chinese scholars' understanding and application of Halliday's academic thought.

This book features a collection of 10 interviews with Christian M.I.M. Matthiessen, who is a key figure in Systemic Functional Linguistics (SFL) and has collaborated closely with M.A.K. Halliday since the 1980s. As noted by Professor Chang Chenguang, Editor of the M.A.K. Halliday Library Functional Linguistics Series, ¿this collection of interviews serves as an important reference for scholars and students of SFL. It provides a unique perspective on the theoretical development and future outlooks of SFL, as well as Matthiessen¿s own interpretations of the theory. It also enriches our understanding of SFL and is a very useful addition to the series.¿ Written in an engaging dialogic format, the book paints a vivid picture of SFL thriving among the landscape of general linguistics and of SFL as an important tool now being applied in various areas.