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This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. Integrating design thinking and systems engineering, it offers a fresh view on evolving service industries. The book is enriched with global case studies, bridging theory and real-world application, making it an essential resource for both professionals and students. It stands out by analyzing new business models and offering both qualitative and quantitative methods for service design, making it a must-read for those seeking to excel in the dynamic service market.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;