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Covering the first critical challenge in an ROI evaluation, this book explores collecting the quality and quantity of data needed, from the most credible sources, and using the most efficient methods. It shows how a variety of data collection methods can be used to collect both qualitative and quantitative data.

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology.

Learning professionals treasure case studies and this book complements the Measurement in Action Series with dozens of ROI In Action case studies covering typical applications, including Leadership Development, Sales Training, Performance Improvement, IT and Technical Skills Training, and Supervisor Training.