Bøker i Media, Culture and Social Change in Asia-serien

Director Zhang Yimou's film "Hero", released in 2002, is widely regarded as the first globally successful indigenous Chinese blockbuster, touching on key questions of Chinese culture, nation and politics. This book explores the reasons for the film's popularity with its audiences.

Examines the role played by the media in China's cultural transformation. This book demonstrates that the media is integral to China's changing culture in the age of globalization, whilst also being part and parcel of the State and its project of re-imagining national identity.

Written by a recognized international scholar in the China media field, this book analyzes China's creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture.