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In the digital world, the business is technology, and technology is the business. Agile software development was the first wave of process change for digital business. Now it is time to update management models and thinking. Continuous Digital sets out a new management model for digital business. A management model that takes Agile to the next level. Allan Kelly describes how software is omnipresent in digital business, how software is an asset and needs treating as such. He describes new management paradigms for the digital and agile age: - How dis-economies of scale not economies of scale rule software development - When planning delays action - How value changes over time - The lifecycle of stable value-seeking teams - Budget alternatives for funding software development Digitisation forces companies to rethink the way they organize themselves. This book offers a template for new businesses and new thinking on managing that work.