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This volume analyzes the use of the term "rapport" within anthropology, sociolinguistics, and related fields. Rather than viewing the term as simply denoting a type of positive social relationship that needs to be formed between researcher and consultant before research can begin, the book invites us to reimagine rapport theoretically, methodologically, and meta-methodologically. In doing so it invites the reader to think about how rapport has been constructed withinthese disciplines, and ultimately to see rapport as an emergent, co-constructed social relationship that is built during situated multimodal encounters. This reconceptualization is essential to establishing a more sophisticated understanding of research context.

This volume analyzes the use of the term "rapport" within anthropology, sociolinguistics, and related fields. Rather than viewing the term as simply denoting a type of positive social relationship that needs to be formed between researcher and consultant before research can begin, the book invites us to reimagine rapport theoretically, methodologically, and meta-methodologically. In doing so it invites the reader to think about how rapport has been constructed withinthese disciplines, and ultimately to see rapport as an emergent, co-constructed social relationship that is built during situated multimodal encounters. This reconceptualization is essential to establishing a more sophisticated understanding of research context.

Tracing how anxieties, insecurities, and moral desire about English instilled through South Korea's neoliberal transformation led to the country's heated pursuit of English in the 1990s and 2000s, this book presents subjectivity as a theoretical and analytical perspective for studying the intersection of language and political economy.