Bøker i Praeger Studies in Political Communication-serien

The persuasive strategies employed by the Moral Majority in the early 1980s reassured and calmed a segment of the American population left confused and uncertain by recent national events. David Snowball analyzes this powerful movement, how its rhetoric energized its supporters, the positions it endorsed and causes it championed, and its response to political and media critics. By examining the fundamental messages, the tactics used, and the personalities involved, the study reveals that, while the basic message of the Moral Majority remained constant, its changing popular image and maturing rhetoric, which initially added momentum to its rapid rise, may also have been at the root of its swift decline by the end of the decade.While tracing the movement's origins, Snowball investigates in-depth the American people's reaction to the influence of the Moral Majority. He subsequently reviews its founding tenets and the language typically used to encourage its disciples. A look at the specific issues which polarized critics and followers exposes the reasons for the movement's collapse and poses questions regarding its future. Although the primary focus of this study is the history of the Moral Majority, the analysis also provides valuable insight into the nature of the American political system's response to religiously-motivated movements in general.

Films have been a part of U.S. society for a century-a source of great enjoyment for the audience and of great profit to filmmakers. How does a mass entertainment medium deal with some of the great sources of dramatic real-life political and economic conflict-the Great Depression, the Cold War-in a way that attracts an audience without making it angry? How does an industry, which has from its beginnings been the subject of attacks from social, political and religious groups deal with political issues and conflicts? This book is an attempt to examine these questions; it is also an examination of some of the greatest and most interesting American films ever made-westerns, gangster films, comedies, war films, satires, and film biographies-to see what American films say about politics and politicians, and what these films, in turn, say about the audience for which they were produced.

Kuypers combines rhetorical theory and framing analysis in an examination of the interaction of the press and the president during international crisis situations in the post-Cold War world. Three crises are examined: Bosnia, Haiti, and the North Korean nuclear capability issue. Kuypers effectively demonstrates the changed nature of presidential crisis rhetoric since the end of the Cold War.Kuypers employs a new historical/critical approach to analyze both the press and the Clinton administration's handling of three international crisis situations. Using case studies of Bosnia, Haiti, and the alleged North Korean nuclear buildup in 1993, he examines contemporary presidential crisis communication and the agenda-setting and agenda-extension functions of the press.The importance of this study lies in its timeliness; President Clinton is the first atomic-age president not to have the Cold War meta-narrative to use in legitimating international crises. Prior studies in presidential crisis rhetoric found that the president received broad and consistent support during times of crisis. Kuypers found that the press often advanced an oppositional frame to that used by the Clinton administration. The press frames were found to limit the options of the President, even when the press supported a particular presidential strategy. This is a major study that will be of interest to scholars and researchers of the press, the modern presidency, and American foreign policy.

President Bill Clinton has been more than generous, Blaney and Benoit point out, in providing fodder for examination of image restoration in politics. His accusers have also done their part in making the public aware of the president's real and perceived shortcomings. As the authors detail, Bill Clinton has been the subject of a tremendous, if not unprecedented, amount of scrutiny by his personal and political enemies.Blaney and Benoit systematically review the background of the various scandals that have marred the Clinton presidency. They concentrate on the techniques used to advance the various accusations and the approaches taken by the president and his supporters to deflect the attacks. All scholars and researchers interested in political communication and rhetoric in contemporary American politics and the presidency will find this to be essential reading.