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Cost and Management Accounting is a clear explanatory text covering the principles and techniques of the subject. It will prove invaluable for students in Further and Higher Education, particularly those studying on Accounting Foundation, 'A' level and BTEC courses. It will also suit practising managers who wish to improve their existing skills.

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.