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For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:• high-concept pitches• taglines and blurbs• world building and casts of characters• writing the first book in a series• finding comparable series and covers• how to write towards future marketing• and why ALL OF THE ABOVE should be considered before you write a single word