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Provides a comprehensive and well-illustrated framework for the analysis of everyday texts by outlining and integrating three different perspectives: discourse, rhetoric and social history.

This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness and ethics of every kind of communication. Cohen introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns.

This text is designed to introduce readers to the language of contemporary rhetorical studies. This glossary of key terms and concepts in contemporary rhetorical studies offers an introduction to the definitional ambiguities of the central concept of rhetoric itself. The primary emphasis is on the contemporary tradition of rhetorical studies as it has emerged in the discipline of speech communication.Each entry in the glossary ranges in length from a few paragraphs to a short essay of a few pages. Where appropriate, examples are provided to further illustrate the term or concept. Each entry is accompanied by a list of references and additional readings to direct the reader to other materials of possible interest.

Traces the replacement of social and political activism by the pursuit of personal, psychological change. This title identifies the movement as the "rhetoric of therapy", where a persuasive cultural discourse that applies concepts such as coping and adapting replaces active attempts to reform flawed systems of social and political power.