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This pioneering work provides a comprehensive review of complex tourism issues from a sociological perspective. It introduces various theoretical and empirical approaches and includes international contributions and diverse perspectives.

Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

Examines the linkages between tourists, tourism and positive psychology. This book is of interest to those who study and practise tourism as well as scholars in a range of disciplines such as psychology, business and sociology.