Bøker i Routledge Communication Series-serien

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries.

The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting.

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.

This collection focuses on communication as a research, education, policy and practice issue for the development and evaluation of health services for older adults. It is intended for those studying communication, geriatrics, life span devel, cog psych.

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

This volume moves through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring these outcomes. For faculty and administrators preparing for accreditation.

This volume is an innovative and potentially controversial consideration of the communication discipline and an examination of its future. Its primary readers will be scholars and students in organizational communication, public relations, and theory.

The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in 33 countries around the world. As the most comprehensive and reliable source on journalists around the world, it will serve as the primary source for eva

A comprehensive volume of research & applications in communication & disability study, exploring how disability is socially constructed, conceptualized, and enacted through communicative processes. For scholars and students of communication & disabilitie

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information technologies and society are proposed in order to better reference the differences and similarities among the nations profiled. The authors identify the social technology perspective via the assimilation of technology in lifestyles and social systems. From this perspective, the diffusion of technologies is analyzed with a critical eye for theories of culture lag, diffusion and innovation, and technological determinism and liberalism. The social perspective is a new addition to development studies, and the reader may see how, as the global information society comes into focus, the social dimensions are more important than some theorists originally envisioned.

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience. Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the liberal arts.

Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals of the social sciences. Of the many disciplines that have contributed to that understanding, two take center stage in this book -- psychology and communication. This volume''s purpose is to reconnect the partially isolated environments of social psychology and communication. To do so, it utilizes four building blocks: * the cognitive foundations of interpersonal communication as it might be studied from a social psychological perspective * insiders'' views of interpersonal communication from a cognitive psychological standpoint * insiders'' approaches to interpersonal communication from an AI perspective * a critique of the cognitive enterprise that reflects the strong philosophical grounding of communication. Overall, the chapters typify some of the most interesting cognitive work done in the study of interpersonal communication. As such, the book should promote productive dialogue across disciplinary boundaries and stimulate further work within the field of interpersonal communication.

An analysis of the 1996 National Issues Convention, from logistics of execution to the role of news media. Examines the significance the event has in the context of civic discourse & public debate. For scholars & researchers in poli comm & poli sci.

This volume moves through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, & measuring these outcomes. For faculty & administrators preparing for accreditation.

Public Relations and Social Theory: Key figures, Concepts and Developments, Second Edition broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, and many more. Each chapter is devoted to an individual theorist, providing an overview of that theorist¿s key concepts and contributions, and exploring how these can be applied to public relations as a practice.

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: Γûá Digital Media Γûá Media Effects Γûá Privacy Γûá Dark Side Γûá Applied Communication Γûá Relational Communication Γûá Instructional Communication Γûá Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

"First edition published by Routledge 1998."

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.