Bøker i Routledge Communication Series-serien

This volume moves through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, & measuring these outcomes. For faculty & administrators preparing for accreditation.

Public Relations and Social Theory: Key figures, Concepts and Developments, Second Edition broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, and many more. Each chapter is devoted to an individual theorist, providing an overview of that theorist¿s key concepts and contributions, and exploring how these can be applied to public relations as a practice.

"First edition published by Routledge 1998."

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.

A seminal text, this new edition provides students and scholars a comprehensive survey of the subject¿s key research foundations and trends, authored by the discipline¿s leading scholars. It is an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

A seminal text, this new edition provides students and scholars a comprehensive survey of the subject¿s key research foundations and trends, authored by the discipline¿s leading scholars. It is an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, how they use technology to access their news, and how news pertains to and is used by women. This book addresses diversity issues among women's use of news, considering racial, ethnic, international and feminist perspectives.

This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadth and depth of research on family communication and family relationships.

This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadth and depth of research on family communication and family relationships.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.

upper div undergrad, grad and researchers interested in communication and cognition. A focused "follow-up" to Daly/Wiemann and to Hewes.