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This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication.
This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds.
Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; pedagogy and learning; and sites of transformation. This book brings together leading scholars in a variety of disciplines to examine and build upon his work. Not only do the individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress, but they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.
Based on the author's dissertation (doctoral)--University of New South Wales, 2013.
This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds.
Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyze multimodal corpora.
The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.
This book brings together social semiotics, cultural studies, postcolonial theory, and other approaches in order to theorize very different learning environments, giving visibility to the modal effect in a range of disciplines.
Critical Multimodal Studies of Popular Discourse is a ground-breaking collection of interdisciplinary studies that bridge two major traditions in discourse studies: multimodal and critical discourse analysis. Chapters by leading and emerging scholars explore the role that individual semiotic resources and their interaction play in concealing and supporting, or drawing attention to and subverting social boundaries and political or commercial agendas in contemporary popular culture.
Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; pedagogy and learning; and sites of transformation. This book brings together leading scholars in a variety of disciplines to examine and build upon his work. Not only do the individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress, but they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.
Investigates the diverse but integrated semiotic potential of storytelling. This collection provides an analysis of how narrative operates using combinations of visual, typographic, aural, gestural and haptic resources.
This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
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