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Why don't best practices spread within firms? What exactly is sticky knowledge? Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.

`A major contribution of this exciting book is the perspective of the subsidiary manager operating network.... With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker in the fields of international business and strategic management' - Alan Rugman, Templeton College, University of Oxford

`The book provides some valuable insight into the geographic distribution of the world in the mind of the chief executives... a matter of interest not only to industry and academia, but also to policy makers. The book has achieved its main goal of linking theory and practical experience [and] provides interesting reading' - Prometheus

Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms.

How is economic evolutionary theory, in which organisations evolve according to environmental selection, reconciled with evidence of strategic management? This book provides the foundation for a theory of organizational selection and an organizational evolution and strategy model that reconciles economic evolution with strategic intentionality.