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People often forget the obvious: business involves human interaction. It is crucial to recognize and respond to a client's, colleagues, or employees preferred method of communication. However, many people sometimes lose confidence in their own instincts and their understanding of good relationship.Recognizing this need, Brian Azar founded The Sales and Coaching Catalyst more than 39 years ago. Brian adapted a unique approach from several disciplines in order to assist people and organizations in improving their communication skills. Utilizing key concepts from the science of neuro-linguistic programming, Brian created programs that focus on identifying the most common styles of communication. Participants and clients learn how to utilize and improve those styles in order to establish superior rapport and reach their goals.After being a top sales person, sales manager, and trainer, Brian Azar left Xerox in 1980 to form The Sales and Coaching Catalyst Inc. Brian's companies offer training sessions, workshops, programs, key note speakers, and personal and executive coaching for corporations, small businesses, and individuals. In addition to communication skills, Brian offers training, coaching and public speaking, on peak performance, team building, communication mastery skills, including Neuro-Linguistic Programming, using a blend of music, props, and interactive exercises.