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This collection examines a rich array of contextual factors that affect these processes, discussing group, organizational, and situational attributes that both facilitate and impair creativity and innovation. The papers present insights into the conceptual underpinnings of those relationships and provide empirical evidence illuminating those relationships.

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.