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This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.

This book reports the latest business practices, operations models, technologies and circular supply chain structure of the fast fashion companies and provides many important managerial insights on the sustainable operations management in the fast fashion era. Sustainability is a timely topic in both the academia and the business world. In the fast fashion era, there are considerable criticisms about its environmental pollution generated in the manufacturing and post-consumption processes. Over the past decades, many fast fashion companies, such as H&M, Zara, and Uniqlo, have implemented different sustainable programs to mitigate the negative impacts to the environment. Nowadays, the industry is moving one step further by addressing zero landfill through 3Rs principle (i.e., reducing, reusing and recycling), and pursuit of the circular supply chains. This book aims to reveal the exploratory, qualitative empirical and quantitative analytical studies on how to achieve the goal of being environmentally sustainable in the fast fashion era.

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in ChinaΓÇÖs fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how todayΓÇÖs Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online.

This book serves as a comprehensive guide to understanding the theories and applications in managing the Asian fashion supply chain, presenting both quantitative and exploratory studies.

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals.

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market.

In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference.

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies.

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals.

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies.

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry.

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry.

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.