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  • av Teresa Berenice Treviño Benavides
    473,-

    Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book isuseful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

  • av Cristina Bota-Avram
    533,-

    Digital transformation will affect every company or organization sooner or later, regardless of the industry, country, or type of organization. In recent years, this impact has become disruptive, and there is an increasing need for companies to innovate their business models while using various emerging technologies. The key goals of this book are twofold. The first goal is to provide a comprehensive overview of the state of digital transformation in business using various bibliometric indicators, while the second goal is to propose a synthesis of the potential directions and opportunities for future research agenda related to this field of research. The bibliometric analysis of the current state of knowledge published in the field of digital transformation in business over the last 20 years reveals the existence of four major thematic clusters: (1) the digital transformation process, (2) digital technologies, (3) the digital economy, and (4) digital disruption. Basedon the content analysis of the most important articles that belonged to each cluster of topics, the book outlines several directions for future research. This makes it a useful resource for researchers interested in the field of digital transformation in business.

  • av Halina Starzyczná
    593,-

    Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

  • av Md. Arifur Rahman
    655,-

    This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance of small retail stores to chain stores by notable institutional changes with continuous variations in the post-1990s. It provides an insight into the impact of retail density on the household economy in the stagnant economy of Japan. The issues highlighted in this book include the background of the advent of 100-yen retail stores and strategic approach of the stores during the stagnant economy, a comparative analysis of Japanese 100-yen shops and dollar stores in United States, employment compliance of 100-yen shops and dollar stores in developing countries, factors that contributed to change the Japanese distribution channels after the 1990s, and determinants of retail density in Japan. The stagnant economy in the post-bubble period, along with changes in the large-scale retail store law, led consumers to shift from the most popular department stores to supermarkets and the cheapest retail alternatives. With its recent data and theories, this research work will be of interest to business and economics students and researchers in Japanese retailing and relevant areas.

  • av Marko Orel
    744,-

    The recent shift in labour markets has heightened the demand for alternative work arrangements. Virtual reality (VR) technology plays a significant role in this transition, with remote work as efficient as work performed from an organization's own office space. This book explores the impact of immersive VR technology on the new virtual workspace. Specifically, it examines how VR can enable employees to overcome the distractions associated with working from home, increase their visibility on team projects, build stronger relationships with co-workers, reduce feelings of isolation due to social distancing, and facilitate their engagement in collaborative work processes. It also explores the limitations of two-dimensional, computer-mediated communication tools for flexible working arrangements. It, thus, offers theoretical foundations for future research on office digitalization and subsequent applications of VR technology on office work. It also features the analysis of two dozen problem-centered expert interviews with creators and executives of leading productivity VR tools that enable the remote collaboration between knowledge workers.

  • av Uwe Wehrspohn
    593,-

    This book provides the statistical basis for quantitative risk management by presenting and explaining the most important distributions. Distributions describe the occurrence and impact of a risk. They are a prerequisite for risk aggregation, risk analysis and risk assessment as required by the German revision standards IDW PS 340, StaRUG and FISG.This book portrays the distributions that are fundamental for enterprise risk management and shows when and how they are used. These include the Bernoulli distribution, the binomial distribution, the Poisson distribution, the uniform distribution, the triangular distribution, the PERT distribution, the modified PERT distribution, the trapezoidal distribution, the custom distribution, the normal distribution, the lognormal distribution, the Weibull distribution, the expert distribution, the poly distribution and the compound distribution. Furthermore, the book explains how the parameterisation of the distributions can be done via expert estimates or algorithmic calibration. 

  • av Eleonora Veglianti
    584,-

    Every organization faces the challenge of competing in the digital economy. An increasingly dynamic environment requires more flexible and resilient organizations. The spread of the COVID-19 pandemic revolutionized dormant concepts and standards, requiring innovative approaches to bring forth new scenarios. Redesigning the work environment is an issue that cuts across both academic and practical levels and involves reorganizing traditional business models.This book explores the potential of different approaches to work organization and proposes solutions to improve collaboration and efficiency in the work environment, while enabling a better balance between personal and professional life. The book includes an analysis of the public sector. By illuminating advantages and disadvantages, the research results contribute to discussion in the public organizations field, with the aim of proposing new strategic paradigms for sustainable and resilient future work environments.

  • av Mohammad Osman Gani
    593,-

    This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.

  • av Agustín Chévez
    376,-

  • - Regional Competition in the Age of Industry 4.0
    av Aldo Geuna
    785,-

    This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence among robots, sensors, and 3D printing.

  • - A Cross-Cultural Analysis on Internal and External Preventive Effects on Corruption
    av Kai-D Bussmann
    704,-

  • - Digital Transformation, Megatrends and the Evolution of New Business Models
    av Cordelia Friesendorf
    785,-

  • - Challenges and Opportunities
    av Rosita Capurro
    655,-

    The rise of sustainability has swept away the traditional views about firms' competitiveness, survival and profitability, advocating new approaches.

  • - An Introduction
    av Kazuhito Isomura
    810,-

    This book explains Chester Barnard's management theory clearly, faithfully, and systematically. When Barnard published The Functions of the Executive in 1938, it caused a paradigm shift in the research area of management.

  • - An Introduction
    av Kazuhito Isomura
    785,-

  • - The Case of Multinational Pharmaceutical Companies
    av Philipp von Carlowitz
    655,-

    This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

  • - Process Philosophy and Autopoietic Perspectives
    av Kaj U. Koskinen
    648,-

    A common charge leveled against the autopoietic perspective is that it does not explain change or, consequently, knowledge creation. This book demonstrates that knowledge creation is not always an ongoing process, as is claimed in many process philosophy and autopoietic research works.

  • - Mapping and Responding to the New Economy
    av Eskil Ullberg
    648,-

    This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth.

  • - A Systematic Review of Academic Research
    av Mariella Pinna
    777,-

    Introduction.- Sustainable Entrepreneurship: framing the boundaries of current knowledge.- The Review Approach.- The Evolution and Distribution of the Scientific Knowledge.- Toward a Systematic Review of the Literature: Content Analysis.- Discussion, Managerial Implications, and Future Steps.- Conclusion.

  • - A Model for Recruiting, Selection, and Professional Development
    av Bas Kodden
    296,-

  • - A Historical Analysis
    av Robert D. Tamilia
    655,-

    This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

  • - Quantitative and Qualitative Evidence
    av Tereza Semeradova
    655,-

    This book analyses the impact of web design parameters on user experience and the behaviour of website users.

  • - A Business Model Framework
    av James A. Cunningham
    765,-

    Combining best practices, empirical studies and the authors' own research on technology transfer offices (TTOs), technology transfer, ecosystems and scientists in the principal investigator role, this book presents a business model framework for TTOs.

  • - Self-Organization, Communication and Conflict Resolution in a Digital Age
    av Joanne Huang
    638,-

    This book presents the findings of a comparative study on office work culture in Germany and China. Focusing on behavioural and work practices, it explains the cultural influences on local staff's personal behaviour.

  • - Foundations and Challenges
    av Harald Dyckhoff
    648,-

    This book examines performance evaluation in the context of assessing the non-financial outcomes of human activities. Special emphasis is placed on efficiency measurement with data envelopment analysis (DEA), and on data aggregation in life cycle assessment (LCA).

  • - Preventability of Medical Accidents Using Big Data
    av Shigeo Atsuji
    720,-

    This book utilizes big data to undertake a cluster analysis of medical accidents. With the objective of preventing these accidents, which negatively impact numerous different stakeholders, and based on interdisciplinary research, the book examines (1) the application of data mining to identify shared accident patterns;

  • - How Social Ecology and Environmental Protection are Driving Innovation, Sustainable Development and Economic Growth
    av Elias G. Carayannis
    810,-

    This volume examines the relationships among social ecology, innovation, sustainable development and economic growth.

  • - Guiding the Successful Digitalization of Your Business Model
    av Daniel R. A. Schallmo & Christopher A. Williams
    818,-

  • - Will China Surpass Silicon Valley?
    av Annika Steiber
    919,-

    In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. If true, this could have profound implications for managers everywhere. The author acknowledges that no management model fails (or succeeds) every time.

  • - A Practical Approach to Implementation within SMEs
    av Stefano Biazzo
    655,-

    Do we really know the critical phenomena that are linked to how enterprises function and the dynamics of their relationships with customers, suppliers and competitors?

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