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Many of us wish we could design inventions and make decisions that were optimal and sustainable, but we do not know how to begin the approach. This book offers a guide to dramatically improve the quality of innovation and solution-making through the respectful use of existing and abundant, but often-ignored, resources. Sustainable innovation is about creative combination of ideas, materials, methods, and people, courage to derive value from opposition and diversity, integrative intelligence, virtuous planning, minimal consumption of resources, and definition of alternative plans. Using the method successfully requires that we are truly interested in the common good of humankind, that we care about our environment, and that we take time to think carefully about consequences before we act, invent, or make decisions. It is a call for a much-needed collaboration between people of different backgrounds, skills, and opinions with the intent to preserve individual and local integrity and adopt a win-win mindset. Try it, and partake in its positive and long-lasting effects!Key Features- Description of sustainable innovation and the untapped innovation potential- Sustainable innovation requirements- Sustainable innovation attitudes- Step-by-step guide to sustainable innovation- Application to 21st century challenges- A global win-win scenarioTable of Contents: Innovation Attitudes / Inspiration from the Natural and Behavioral Sciences / Untapped Sustainable Innovation Potential / Step-by-Step Guide to Sustainable Innovation / Notes on the Application to 21st century challenges/ Personal Step-by-Step Work Section / Looking to the Future

This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup's success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.