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The Fundraising Feasibility Study It's Not About the Money "This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study... It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign.

This resource is a down-to-earth introduction to the complex philanthropy of planned giving. The book illustrates that successful planned giving depends on a nonprofit organization's understanding of the field of development, as well as its commitment to building long-term relationships with donors.

Many forces--from demographics to politics to business trends--shape the nonprofit sector and the practice of fund-raising, but little attention has been given to the premises underlying many of the decisions fund-raisers make in their daily professional lives. This book examines the impact of different factors on this growing and changing field.

This book uses charts and graphs to illustrate complex investment concepts, tables and checklists to guide nonprofit managers in decision-making, and case studies of organizations of varying sizes to show how to successfully develop and implement investment policies.

Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.